Published:
ATX to Introduce Executive Business Theater to SAE World Congress
DETROIT, March 27 /PRNewswire/ -- ATX Group, the world's largest
independent telematics services provider to the automotive industry, will team
with the Society of Automotive Engineers to introduce the first annual
three-day forum for in-depth discussions regarding automotive business issues
during SAE's annual World Congress April 14-16 inDetroit. The new Executive
Business Theater, complimenting SAE's current technical theaters, will kick
off with day-long sessions on Globalization April 14, Innovation on April 15
and Financial Strategies on April 16. The sessions will be held in theDetroit
Hall at Cobo Arena. Consulting4Drive GmbH, a German-based consulting firm, is
also teaming with ATX and SAE on this new program.
David Hemming, President and CEO of the Pacific Rim Alliance, will kick
off the forum as keynote to Monday's Globalization discussion. Howard
Moskowitz, author of the book Selling Blue Elephants, will keynote Tuesday's
Innovations session, and Timothy D. Leuliette, chairman & CEO, Leuliette
Partners, will headline the Financial Strategy session on Wednesday.
"ATX and SAE believe strongly that technical advancements in the
automotive industry must be balanced with the economic realities of today's
rapidly changing business environment," said ATX President and CEO Steve
Millstein. "It is not enough to simply offer a technical solution and then
hope somehow the solutions fit within a business model. They should be
concurrent processes. We are proud to partner with SAE to offer a program to
examine business issues at one of the World's premier automotive industry
events."
Over the course of the three days, panel discussions are also planned on
the challenges of globalization, the need for innovation in marketing to the
Millennial Generation, finding the balance between managing market-driven
innovation and profit projections, the financial decision-making required when
dealing with risky markets, emerging global trends, and the secrets to making
money in the automotive business.
Millstein noted that the focus on business solutions is critical for a
telematics provider such as ATX, which customizes telematics to address
specific business needs in specific markets rather than promoting it as a
shrink-wrapped, one-stop solution that can purportedly generate revenue by
claiming to meet a wide variety of consumer, commercial and public policy
needs.
ABOUT ATX: Based in Dallas-Fort Worth, Texas, andDusseldorf,Germany,
ATX Group is the world's largest provider of customized telematics services to
the automotive industry, serving bothNorth America andEurope. ATX telematics
services are designed to provide enhanced safety, security and driving
convenience to vehicle owners. These services include location-specific
emergency and roadside assistance, automatic collision notification, stolen
vehicle recovery, remote diagnostics and real-time traffic and navigation
assistance. ATX also customizes telematics services to help automobile
manufacturers and their affiliated dealerships to use telematics data to
reduce costs, enhance vehicle servicing, and more closely manage customer
relationships. ATX services are provided to vehicle owners through the brand
names of its customers -- Mercedes-Benz, BMW, PSA Peugeot Citroen, Maybach,
and Rolls-Royce Motor Cars. For more information, visit www.atxg.com.
SOURCE ATX Group
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