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NCAA(R) March Madness(R) on Demand Traffic Up 129% Through First & Second Round

    2008 NCAA March Madness on Demand traffic figures through Sunday, March 23
    -- 3,318,844 total daily unique visitors to the NCAA March Madness on
       Demand video player (comparable 2007 figure was 1,448,546 -- 129%
       growth)
    -- Total minutes of live streaming video and audio consumed in the first
       fours days of the tournament (March 20-23): 3,705,092 total hours
       (222,305,520 minutes). This figure surpasses the entire 2007 total of
       minutes of live video and audio consumption (2,716,236 hours --
       162,974,160 minutes) resulting in 36% year-over-year growth and
       counting.
    -- Over 3.6 million fans are currently playing in CBSSports.com bracket
       games across the web, including the largest bracket application on
       Facebook. The total number CBSSports.com brackets participants is up
       62% from 2007. (2.2 million)
    -- 2,190,488 clicks of the "Boss Button" (figure not available for 2007)
    -- 571,297 VIP registrants (2007 figure was 468,720 -- 22% growth)


    2008 NCAA March Madness on Demand Consumption tidbits
    -- The First Round Georgia vs. Xavier game on 3/20/08 had a record-setting
       total of 376,000 hours of consumption. This mark easily eclipsed the
       previous record high of 133,000 total hours which was set in 2006.
       (Winthrop vs. Tennessee)  Kentucky vs. Marquette on 3/20/08 also broke
       the 300K barrier with 325,000 hours.
    -- The average stream for Cornell vs. Stanford on 3/20/08 (23.5 minutes
       per stream) was over four minutes longer than any other game thus far.
       This is due to the fact that the game tipped off at 4:40 PM ET and was
       the only game playing at the time.

A large factor in the year-over-year traffic escalation with NCAA March Madness on Demand is the decision CBSSports.com made to drop registration requirements for the product, giving fans immediate admission to the video player. This one-click access gives CBSSports.com the ability to distribute links to NCAA March Madness on Demand to a network of more than 200 sites across the Internet, including major sports websites such as ESPN.com, Yahoo! Sports and SI.com, leading social sites like Facebook, online video leader YouTube as well as the CBS Audience Network, including sites for CBS television and radio affiliates.

2008 marks the first time that NCAA March Madness on Demand gives users the ability to view all 63 games of the NCAA Division I Men's Basketball Championship, from the first round of the tournament through the Men's Final Four(R) inSan Antonio, including the Championship game. NCAA March Madness on Demand also gives users the option to listen to live play-by-play audio from Westwood One Radio for all games of the tournament.

Since its inception in 2003, NCAA March Madness on Demand has traditionally provided live video of 56 games from the first round through the regional semifinals of the NCAA Division I Men's Basketball Championship as they are broadcast by CBS Sports, with local broadcasts being subject to blackouts.

Full game video and audio archives and highlight packages will be available on demand for all games of the tournament via the NCAA March Madness on Demand player. Additionally, highlight packages are available on the CBS Interactive Audience Network as well as YouTube. The NCAA March Madness on Demand player and archival footage are accessible through April 21.

Free access to 2008 NCAA March Madness on Demand is made possible by presenting sponsors and NCAA Corporate Champions AT&T, Coca-Cola, and Pontiac.

Click here to access the official logo for 2008 March Madness on Demand: http://images.sportsline.com/images/info/ir/press/2008/08MMODlogo.jpg

Click here to see a mockup of the 2008 March Madness on Demand video player: http://images.sportsline.com/images/info/ir/press/2008/08MMODplayer.jpg

CBSSports.com and CBS Sports production of NCAA March Madness on Demand was awarded an Emmy at the 59th Annual Technology & Engineering Emmy Awards on January 7th of this year for Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content For Interactive Use.

Availability of NCAA March Madness on Demand is subject to capacity restrictions. Certain terms and restrictions apply. Full terms at http://www.ncaasports.com/info/tos/mmod /

About CBSSports.com

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About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Coca-Cola and Pontiac-and the following elite companies as official Corporate Partners-DiGiorno, Enterprise, TheHartford, Lowe's, Sheraton and State Farm.

NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.

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