NEWS

WIRES

OTHER

Perfect Fitting Bras Just a Click Away at BraTherapy.com

ATLANTA, March 25 /PRNewswire/ -- New site offers online gathering place for women to find 'support' and solutions Dedicated exclusively to educating and helping women find solutions to their ever-ending quest for "the right bra," BraTherapy(TM) goes live today at . The site will offer a one-stop information source to women in the U.S. who spend $10 billion annually on bras.

The first website of its kind, visitors will find weekly features to enable better decisions about bras to enhance appearance and health. The site offers dynamic, interactive functions including a bra size calculator and BraTherapy TV, which provides bra-related video shorts and "therapeutic" online chat sessions. The site will also highlight tips from expert fitters and fashion consultants, new product information and real bra stories from women around the world.

According to website founder McGhee Osse, industry estimates indicate that 80% of women today are not wearing the right size bra and just as many complain about the daily discomfort of the squeezing, cutting or poking caused by some bras. Not to mention the fashion dilemma of deciding what bra to wear and when to wear it."

The mission of BraTherapy is to put women on the right track to finding solutions to their individual and unique bra challenges, said Osse. "We want to arm them with practical information about fitting, styles, construction, and customization, most of which, the average woman has never been exposed to in her purchasing experiences. Additionally, we want to provide them with a fun and engaging gathering spot to explore bra-related matters."

The website will demystify this most important feminine accoutrement and empower women with the support, resources and information needed to make good choices at retail or at home.

"Unfortunately we have almost as many bra needs as we have outfits," said Sara Sanfir, renowned owner of Sara's Lingerie in Encino, Cal., and one of the site's leading fitting consultants. "While most women today crave comfort, they also know the difference that the right undergarment can make in the look and fit of their outerwear, particularly Baby Boomers and women endowed with D cup sizes or larger. And they want choices that speak to their own sense of style and personality."

Osse is a trained fitter whose own bra traumas sparked her desire to help other women with theirs. Osse also is a twenty-year veteran of the advertising industry and currently Co-CEO of a leading multicultural ad agency.

The online magazine version of BraTherapy will be emailed to two-million women each week. Women can subscribe to receive the free online publication at bratherapy.com.

SOURCE TMB Consulting