Published: March 25, 2008
Rio Networks Selects ZyXEL Access Equipment for Differentiated Value-Added High-Speed Internet Services
ZyXEL's Multi-Service Access Node Delivers Flexible, Scalable and Cost-Effective Platform for Rich Voice, Video and Data Services

ZyXEL Communications, Inc., a leading provider
of secure broadband networking, Internet connectivity and routing products,
today announced that RIO Networks, a provider of innovative communications
services, has selected their Multi-Service Access Node (MSAN) product line
to deliver high-speed Internet services to their customers. ZyXEL will
provide RIO Networks with a host of products from its MSAN product line and
CPEs, enabling RIO Networks to offer its customers an unprecedented level
of value-added high-speed networking services.
EMBARQ Logistics, the distribution and supply chain arm of Embarq
Corporation (NYSE: EQ), distributor of ZyXEL's products for telcos and
service providers, will be involved in the order fulfillment process with
RIO Networks.
"We recognized early on the need to be able to deliver high bandwidth
applications for IPTV, videoconferencing and multimedia solutions to our
customers," said RIO Network's president, Mark Bilton-Smith. "After a
thorough process of due diligence, we chose ZyXEL for its breadth of
product offerings as well as their flexible, cost-effective and most
importantly -- scalable platform."
RIO Networks will deploy ZyXEL's end-to-end access solution including their
IES-5000 MSAN with ADSL2+, VDSL2 and POTs line cards and their ADSL2+
gateway, the P660HW. The IES-5000 enables RIO Networks to offer ultra
high-speed (50Mbps) Internet over VDSL2 in the short loop and bonded ADSL2+
technology for the longer loop; super high-speed Internet access using
ADSL2+ technology for longer loop as well as VoIP service using a POTS
card, alleviating the need to install VoIP adapters in homes and offices.
Other key advantages of the ZyXEL solution include:
-- Platform with all QoS features for IPTV, Video on Demand (VoD)
-- Increased network stability with a decrease in network costs
-- Reduced support cost and down time with increased network utilization
and profit per user
-- Reliable remote management and troubleshooting
-- Solid technical service and support
"RIO Networks understands the basic need for higher speed Internet at an
affordable price," stated Bilton-Smith. "However, this is only the
beginning of our commitment. The average broadband download speed in the
US is only 1.9 Mbps, compared to 61 Mbps in Japan, 45 Mbps in South Korea,
18 Mbps in Sweden, 17 Mbps in France and 7 Mbps in Canada, according to the
Communication Workers of America. Our ZyXEL deployments will assist with
economic growth, community involvement, jobs, education, security,
advertisement, research and entertainment."
Partnering with ZyXEL affords RIO Networks the opportunity to truly
differentiate itself from competitors by being able to offer its customers
a comprehensive suite of flexible, scalable cost-effective solutions. Both
RIO Networks and ZyXEL recognize and understand that the demand for
high-speed Internet access continues to increase.
"We recognize that no longer is it enough to simply offer broadband
Internet. To attract new customers and retain existing customers, service
providers must offer value-added video-on-demand, IPTV and a variety of
other multimedia services," said ZyXEL's Munira Brooks, senior vice
president of sales and marketing. "By partnering closely with RIO
Networks, we can provide them with best-in-class solutions which in turn,
will allow them to offer their customers flexible and
cost-effective communications options."
"RIO will be able to offer subscribers an impressive variety of converged
services that include voice, data and video," said Don Green, director of
marketing and product management at EMBARQ Logistics. "It is equally
impressive because they will be able to do this with a high degree of
flexibility and cost-effectiveness due to the solution from EMBARQ
Logistics and ZyXEL."
"The beauty of the ZyXEL solution is that we simply change line cards and
customers can receive both phone and Internet on one cable for a much lower
cost. We can now offer two levels of bandwidth support that can be
deployed with a VDSL2 line card with 50Mbps for customers close to the base
and for customers further away we can use a ADSL2+ card and still utilize
the same platform," noted Bilton-Smith. "We now have a scalable solution
that allows us to add capacity where we need to for an optimized investment
that is good for the customer and good for our bottom line."
In partnering with ZyXEL, RIO Networks had very specific objectives in
mind, including increasing monthly sales revenues, increasing network
utilization and reducing costs. RIO wanted to offer public switched
telephone network (PSTN) voice services with lower costs and without the
need for massive infrastructure changes. Additionally, RIO wanted to offer
customers high-speed Internet, video and VoIP services and wanted an
easy-to-use, unified configuration that offered remote management
capabilities.
"To be competitive and to truly differentiate ourselves in the marketplace
we needed to be able to offer our customers optimized communication
solutions designed for today and tomorrow," said Bilton-Smith. "To do
that, we needed to be able to provide customers with a cost-effective and
scalable platform that was easy to deploy and upgrade. With ZyXEL's
comprehensive suite of products we now have a platform that allows us to
address a wide range of customer needs from those requiring super
high-speed bandwidth as well as lower speed bandwidth."
With ZyXEL's MSAN, RIO Networks' residential and business customers will
now be able to choose which level of broadband service they want. Through
one chassis, the company can now simply change line cards and offer a VoIP
option for an additional fee. The customer will see a seamless transition
from one application to another.
About RIO Networks
RIO Networks is a provider of innovative solutions that exceed our
customer's needs. We create Value. Our "Whatever It Takes" philosophy
provides our customers superior services, support, reliability and on time
installations. Our dedication for success will outperform our competitors
for generations to come. "We are communications."
About EMBARQ Logistics
EMBARQ(TM) Logistics, a subsidiary of Embarq Corporation (NYSE: EQ), is a
supply chain integrator serving network service providers, manufacturers
and contractors throughout North America. With a national footprint,
including experts in logistics; engineering, integration and deployment;
and telecommunications equipment, EMBARQ Logistics offers supply chain
solutions recognized for their innovation, effectiveness and efficiency.
EMBARQ Logistics' network, comprised of best-in-class IT systems and
strategically located distribution centers, provides customers a highly
reliable infrastructure to meet a wide variety of supply chain needs. For
more information, visit www.embarqlogistics.com.
About ZyXEL Communications
ZyXEL Communications, Inc., with North American headquarters in Anaheim,
California, is one of the world's foremost suppliers of broadband
networking and Internet connectivity/routing products. ZyXEL is focused on
developing MSAPs, xDSL DSLAMs / modems / gateways, cable access,
broadband-sharing, WiMAX, VoIP, wireless and security solutions for a large
target audience including Telcos, cable operators, ISPs, small-to-medium
sized businesses, SOHO, residential and institutional MxU (multi-tenant
unit/multi-dwelling unit) markets. Some of ZyXEL's largest customers
include: Sprint, Time Warner, Charter, Earthlink, Chunghwa Telecom,
Deutsche Telekom, France Telecom, Telefónica Brazil, Telia, Verizon and
many others. ZyXEL's North American distributors include Embarq, Ingram
Micro, Tech Data and Wynit. ZyXEL offers its channel partners industry
leading incentives with a full line of enterprise-class products through
the North America ZySTAR Channel Program. For more information on ZyXEL
Communications and its broadband solutions, visit the company's website at
http://www.us.zyxel.com.
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