SocialMedia CEO Seth Goldstein to Discuss Trends in Advertising and Monetization within Social Media at the SXSW Interactive Conference

As consumers spend more time interacting with social media, marketers have the opportunity to expand their advertising strategies to reach consumers where they live online. While marketers have realized the potential for leveraging social media in advertising campaigns, it is essential to understand the delicate balance between effectively communicating to target audiences while maintaining brand continuity and image.

In this session, advertisers will learn from the strategies, best practices and upcoming trends for engaging demographics across various social media landscapes while generating positive ROI. Mr. Goldstein is joined on the panel by Tim Kendall, product manager of Facebook, Ellen McMirt, senior writer for Fast Company, and Kent Nicholas, co-creator of Ask a Ninja. The panel will be held at 11:30 a.m. CDT in Room B.

For more information about this event, please visit: http://2008.sxsw.com/interactive/

About the Speaker:

Seth is the cofounder and CEO of SocialMedia.com. He is also an angel advisor to a number of Web services companies such as Aggregate Knowledge, Lijit and Downfly. He was the first investor in Web 2.0 pioneer del.icio.us (now part of Yahoo!). In 1995, he created SiteSpecific, one of the first Internet advertising companies. He was Entrepreneur-in-Residence at Flatiron Partners from 1998-2000.

In 2002 Seth co-founded Majestic Research, a next generation Wall Street Research firm that provides leading hedge funds with proprietary data insights. In 2005 he created Root Markets, the first financial exchange for Internet mortgage leads.

About SocialMedia Advertising Network:

SocialMedia Advertising Network provides advertisers and developers of social media applications with the ability to manage, market and monetize traffic on open social platforms and leading social networks, such as Facebook and MySpace. SocialMedia Advertising Network has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw a virtual lobster at your buddy) and Happy Hour (send that buddy a cocktail), which have been installed by over 10 million consumers. SocialMedia Advertising Network is based inPalo Alto and Mill Valley, CA. For more information, please visit: http://www.socialmedia.com/

SOURCE SocialMedia Advertising Network

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