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Winans Kuenstler Publishing Releases First Book in Bank Marketing Series
Winans Kuenstler Publishing Releases First Book in Bank Marketing Series
DOYLESTOWN, Pa., March 10 /PRNewswire/ -- Winans Kuenstler Publishing
(http://www.wkpublishing.com/index.html), an independent publisher
specializing in Book-Driven Branding(R), has released the first in a new
series of marketing how-to books aimed at professionals in the banking
industry.
"Conversations With Prospects: The first step to sales success," by
banking veterans and consultants Jack Hubbard and Robert St. Meyer
(www.stmeyerandhubbard.com), is both an inspirational and a practical guide to
how traditional banks can successfully compete in an increasingly crowded and
commoditized marketplace.
Winans Kuenstler publishes books by entrepreneurs, thought leaders,
professionals, small businesses, corporate branders, and anyone else seeking
to tap into the prestige associated with authorship. Along with the
publication of "Conversations with Prospects," the company re-designed and re-
launched St. Meyer & Hubbard's corporate web site and negotiated publication
of an extended excerpt as the cover story in the current issue of American
Bankers Association Bank Marketing Magazine, a leading trade journal
(http://www.aba.com/bankmarketing/default.htm).
Co-author and St. Meyer & Hubbard President Jack Hubbard said the book has
triggered a surge of traffic to its web site, and has already proven to be "a
high-value, high-return investment in the future success of our company."
"A book is the marketing collateral no one throws away," says Foster
Winans (http://www.wkpublishing.com/foster-winans.html), Chief Creative
Officer of Winans Kuenstler. "It confers authority on authors, opens doors,
builds brand awareness, and can lead to a wide range of opportunities, from
public speaking to business development."
CEO Walt Kuenstler (http://www.wkpublishing.com/walt-kuenstler.html) adds,
"Our Book-Driven Branding(R) model provides a complete positioning and
marketing package to authors overlooked by traditional publishing houses, or
who want to get to market on a schedule they control."
Elgin, Illinois-based St. Meyer & Hubbard is a leading provider to the
banking industry of sales training, coaching, and management support.
"Conversation with Prospects" targets bank relationship managers-banking's
frontline sales force. The audience for the second title in the series,
"Conversations About Coaching," due later this year, will be sales managers
and executives.
Winans has written over 40 books, including his bestselling memoir,
"Trading Secrets" (St. Martin's Press, 1986), and "The Man on Mao's Right,"
(http://www.randomhouse.ca/author/results.pperl?authorid=72969) ghostwritten
for Random House, due this summer. Kuenstler has three decades experience in
advertising and marketing, including stints with The New York Times, Playboy
magazine, and a major web development firm.
Contact Walt Kuenstler (walt.kuenstler@wkpublishing.com) at 888-816-1119.
SOURCE Winans Kuenstler Publishing
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: Tags: Banking and Finance, , pennsylvania, new york
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