China Premium Lifestyle Enterprise, Inc. Unveils First RICHMOND Boutique in Hong Kong

Mr. John Richmond was born in England. He worked with internationally recognized brands like Emporio Armani, Joseph Tricot and Fiorucci before developing his own three collections: main line -- JOHNRICHMOND; casual line --RICHMOND X; and denim line --RICHMOND Denim. He is dedicated to fashion but also loves music. His creations, which fully reflect his passion for music and combine street art with glamour and fashion, quickly gained popularity amongst cult supporters and music lovers. In merely ten years, his brand has become one of the most recognized fashion brands inEurope.

Located inside Harbour City, a focal point for the retailing of upscale brands inHong Kong, the new store mainly carries the RICHMOND-X label and is designed according to the brand's concept of turning British rock into fashion elements. Cool yet avant-garde, the store is decorated in a black tone with the pictures of famous rock stars as a collage-like feature wall. Apart from the Harbour City Boutique, the brand will also set up a JOHNRICHMOND flagship store in Causeway Bay,Hong Kong Island, this April. Mr. John Richmond will come toHong Kong to inaugurate the store in person.

Mr. Richard Lee, Chairman and CEO ofChina Premium Lifestyle Enterprise, Inc. stated, "We're very pleased to play a strategic role in JOHN RICHMOND'S first launch inHong Kong. China's apparel market is now the world's third largest -- behind only theUnited States andJapan -- and the fastest-growing in the "BRIC" countries:Brazil,Russia,India, andChina. Up to seventy percent of apparel sales in urbanChina take place in a modern retail format, typically in department stores, though more specialized shops have recently begun to emerge. We look forward to assisting John Richmond in further solidifying his dynamic brand along with facilitating the continued growth of China Premium Lifestyle Enterprise, Inc."

AboutChina Premium Lifestyle Enterprise, Inc.

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer inHong Kong and dealer inChina, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, such as the John Richmond fashion line fromItaly, which the company markets to its already established customer base of high net worth Chinese individuals.

Forward Looking Statements

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.

SOURCEChina Premium Lifestyle Enterprise, Inc.

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Copyright © 2008, NewsBlaze, Daily News

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