Published:
Hoy's Weekend Edition Expands to Over 280,000 Chicagoland Hispanic Households
CHICAGO, March 6 /PRNewswire/ -- Hoy, the nation's leading
Spanish-language newspaper with daily editions inChicago andLos Angeles,
will continue the expansion of its Fin de Semana weekend home delivery edition
with address-specific delivery to Spanish dominant Hispanic households.
The change is part of an effort by theChicago Tribune Media Group to
prevent delivery of duplicative ad inserts to local consumers. Starting in
April, Spanish dominant households that don't currently subscribe to other
Tribune Company's properties on the weekend will have their weekend preprint
package carrier delivered by Fin de Semana replacing the mail delivery of
Weekend shopLocal. Fin de Semana will now be a 4th product inChicago Tribune
Media Group's unduplicated weekend preprint product mix.
"Our advertisers have asked us to find a better, more cost-effective
advertising solution through our weekend edition, and we're proud to report
that our distribution changes will fulfill that need," said Julian Posada, Hoy
General Manager. "This new development positions Hoy as the best way to reach
the local Hispanic audience."
Hoy Fin de Semana is a trusted brand that provides content tailored to the
weekend interests of Hispanic families, including articles on leisure
activities, shopping, home and entertainment. This expansion offers
advertisers with the unique opportunity to target their message at the sub-ZIP
code level to reach specific unduplicated Hispanic families at their
doorsteps.
About Hoy
Hoy is the leading Spanish-language newspaper with daily editions in
Chicago andLos Angeles. HoyChicago belongs to theChicago Tribune Media
Group. Along with Hoy's weekend publication, Hoy Fin de Semana, Hoy
publications have a gross weekly distribution of 1.5 million copies
nationwide. Hoy's editorial mission is to provide Hispanics with engaging,
entertaining news and information to help them build successful lives, serve
as their advocate and provide a link to their culture. For more information
about Hoy, please visit http://www.hoyinternet.com
About Hoy Fin de Semana
Hoy Fin de Semana is the largest Spanish-language publication in the
Chicago andLos Angeles DMAs delivering the areas' highest Spanish dominant
household penetration. Once the expansion is complete later this year, the two
combined editions will have nearly 800,000 copies every weekend.
SOURCE Hoy
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