Published:
Deer Valley Corporation Announces New Value Oriented Product Line
Deer Valley Corporation ("Deer Valley" or the
"Company") (OTCBB: DVLY) today announced the launch of a new manufactured
housing product line designed to meet the needs of lower income buyers.
The more affordable Copper Ridge homes will retain much of the high quality
"feel" of Deer Valley's heavy built signature series, but it will appeal to
entry-level buyers or purchasers with limited financial resources. The
Copper Ridge homes will provide a higher level of construction integrity
and feature greater amenities that are typically found in homes sold at the
more moderate price levels. The new line will include homes ranging from
900 to 2,280 square foot.
"The fourth quarter results the Company announced yesterday far exceeded
many of our peers in the industry. These results clearly demonstrate that
we can build and deliver affordable homes that are highly attractive to
consumers and governmental agencies, regardless of the economic
uncertainties which are challenging our industry," said Charles G. Masters,
the Company's CEO. "This new product line will allow us to reach a new
market segment while continuing to deliver the quality for which we are
known."
The Copper Ridge homes will be sold primarily through independent
manufactured housing dealers throughout the south central United States.
Preference for handling the product line is being given to those dealers
who currently handle the premium Deer Valley products. The Copper Ridge
homes will be featured by the Company at the South Central Manufactured
Housing Trade Show to be held later this month in Tunica, Mississippi.
Internally, the sale of the Copper Ridge line will be handled by a newly
assembled team of Sales Representatives dedicated solely to marketing the
new product line. Chet Murphree, Vice-President of Sales, said, "We are
glad to welcome three new additions to this new Copper Ridge sales team:
Scott Tyra, Rusty Banister and Mike Davis. They have been joined by Jan
Wiginton from the existing Deer Valley sales team. Each member of this
team is individually well known and well respected in the manufacturing
housing community. We believe that the Copper Ridge product in the hands
of this highly regarded team will create a new industry force, and once
again Deer Valley will change the market in the south central region of the
United States!"
About Deer Valley
Deer Valley is a growth-oriented manufactured home builder with
headquarters in Tampa, Florida and operations in Guin and Sulligent,
Alabama. The Company is dedicated to offering high quality homes that are
delivered with a sense of warmth, friendliness, and personal pride. The
Company is relatively young, but the management team has over 250 years of
combined industry experience from various backgrounds including general
management, production, sales, customer service, and finance. All of the
Company's plants are operating on a five days per week, single shift
schedule. The Company has no idle facilities.
Forward-Looking-Statement: Except for factual statements made herein, the
information contained in this press release consists of forward-looking
statements that involve risks and uncertainties, including the effect of
changing economic conditions, competition within the manufactured home
industry, customer acceptance of products, fulfillment of contracts with
key customers, and other risks and uncertainties. Such forward-looking
statements are not guarantees of performance, and Deer Valley's results
could differ materially from those contained in such statements. You can
generally identify forward-looking statements through words and phrases
such as "forecast," "seek," "anticipate," "believe," "estimate," "expect,"
"intend," "plan," "budget," "project," "may be," "may continue." "may
likely result." and similar expressions. Such forward-looking statements
speak only as of the date of this release, and Deer Valley undertake no
obligation to publicly update any forward-looking statements to reflect new
information, events or circumstances after the date of this release.
The corporate offices of Deer Valley are located at 4218 West Linebaugh
Avenue, Tampa, FL 33624.
Additional information can be found at: http://www.deervalleycorp.com.
Copyright © 2009, MarketWire
Copyright © 2009, NewsBlaze,
Daily News
Tags: ,Lifestyle and Leisure:HomeandGarden, RealEstateandConstruction:Construction, RealEstateandConstruction:ResidentialRealEstate, Retail:FurnitureandFurnishings, ,OTCBULLB,OTCBULLB,FL,TAMPA, FL
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