GENR8 Launches Vitargo(R)S2 for the Endurance and Physique Sport Markets

DANA POINT, Calif., Feb. 29 /PRNewswire/ -- GENR8 (http://genr8speed.com) announced today that it has launched its first product, Vitargo(R)S2, a sport refueling and recovery supplement, which is backed by direct university research proving its superior effectiveness. GENR8 certifies Vitargo S2 is free of banned substances. Vitargo S2 is the first of several GENR8 sport nutrition products based on the Proof Before Promises(TM) platform.

Anthony L. Almada, MSc, President and Chief Executive Officer of GENR8, said, "Intense physical training and sport competition among all age groups continue to drive performance nutrition products in theUnited States. Vitargo S2 is a university science-validated product, which offers superior carbohydrate delivery to muscles for accelerated refueling and recovery after intense training or competition. It uniquely fosters muscle protein development, without sugars or 'questionable' ingredients. Vitargo S2 will change the way endurance and physique sport athletes approach their strategic performance nutrition and it is poised to redefine the real world meaning of 'recovery'."

Robert Wildman, Ph.D., RD., one of the nation's leading authorities on sport nutrition and VP of Scientific Communications and Education for GENR8 said, "University research studies demonstrate that the patented molecular carbohydrate form of GENR8's Vitargo S2 significantly outperforms carbohydrate sources used in virtually all other sport refueling and recovery products."

"Vitargo S2 is ideal for any athlete that trains or competes intensely, including serious weight trainers and bodybuilders to runners, cyclists and triathletes to surfers, soccer, football, and baseball players. Even though these sports seem quite different, the common denominator for optimal performance in all athletes that train and compete seriously is carbohydrate fuel. What is more, since GENR8 certifies every batch of Vitargo S2 to be free of banned substances by a World Anti-Doping Agency (WADA) certified laboratory, competitive athletes should be confident they are not putting their season or career in jeopardy."

GENR8's Vitargo(R)S2 Rapidly Leaves the Stomach

"You will have less stomach distress and a quicker supply of carbohydrates for your energy-starved muscles with Vitargo S2. Vitargo S2's patented molecular carbohydrate empties from the stomach more than two times faster within the first 10 minutes, compared to the common carbohydrate sources (maltodextrin, dextrose (glucose), and sucrose).(3) That means faster delivery to muscle for refueling and recovery without the bloating or 'heavy stomach' that often comes from ordinary carbohydrates."

Rapid Glycogen Resynthesis

"Now there is no reason to worry about your glycogen stores when you have little rest time between training sessions or competitions. Forget about the usual recovery time of 24-48 hours to restore your muscles' glycogen. Be ready for your next training session or competition a lot faster with GENR8's Vitargo S2. University research shows that in the first two hours after exercise, Vitargo S2 restores muscle glycogen at a rate that is 168% of that measured with the usual sports drink carbohydrates: maltodextrin and sugars."(1)

Turn Off Muscle Protein Breakdown

"Intense training is the rite of passage to a greater physique or superior performance, fostering adaptations in muscle that spell greater endurance, strength, speed, and power. However, when training ends muscle protein breakdown -- or catabolism -- is unleashed. The most potent, natural signal that handcuffs muscle catabolism is an increase in blood levels of insulin. A university study that tracked the blood insulin response after exhaustive exercise conclusively showed Vitargo S2 led to a 1.78 times greater rise in insulin within 10 minutes, compared to a mixture of ordinary carbohydrates (maltodextrin and sugars)."(2)

Increase Exercise Performance in Subsequent Workouts

"Work harder in your next training session or competition. GENR8's Vitargo S2 rapidly refuels your glycogen-depleted muscles to give them the energy they need to outperform your competitors. Drink Vitargo S2 during breaks in training or competition (e.g. half time, between periods) so you can have equally outstanding performance results when you train or compete again," Wildman said.

A peer-reviewed study appearing in the January 2008 issue of the Journal of Sports Sciences reports that refueling with Vitargo S2 gave exercisers the boost they needed for optimal results in a second, demanding workout, just two hours after the first exhausting intense exercise.(2) In an all-out cycling session, participants demonstrated an average of 10% and as much as 23% greater work output, compared to those who drank a more common type of carbohydrate-rich sports drink.

Vitargo S2 is available at approximately 1500 GNC stores across theUnited States and on the web at http://www.gnc.com and http://www.genr8speed.com.

GENR8 sources all its active ingredients inEurope or in theUnited States. GENR8 confirms each batch of each of its products is free of banned substances through analysis by an independent laboratory accredited by the World Anti-Doping Association (http://www.wada-ama.org).

EDITOR'S NOTE: Mr. Almada and Dr. Wildman are available for media interviews. Mr. Almada was co-founder of EAS in 1993 and has been a co-investigator in over 90 clinical research studies. Dr. Wildman is the author of 4 books including Sport and Fitness Nutrition and The Nutritionist: Food, Nutrition & Optimal Health and is the author of several peer-reviewed scientific journal and popular magazine articles.

    (1)  Aulin KP, et al. Muscle glycogen resynthesis rate after
         supplementation of drinks containing carbohydrates with low and high
         molecular weight. Eur J Appl Physiol 2000;81:346-51.
    (2)  Stephens FB, et al. Post-exercise ingestion of a unique, high
         molecular weight glucose polymer solution improves performance during
         a subsequent bout of cycling exercise. J Sports Sci 2008; 26:149-54.
    (3)  Leiper JB, et al. Improved gastric emptying rate in humans of a
         unique glucose polymer with gel-forming properties. Scand J
         Gastroenterol 2000;11:1143-49.

GENR8 offers superior, university-proven, evidence-based solutions to recovery and performance for individuals engaging in intense exercise and competition. Each GENR8 product is the result of incremental university research studies, demonstrating safety and effectiveness on the actual products offered for sale. GENR8, Inc. Proof Before Promises(TM).

SOURCE GENR8

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