Swap Team: Oridian To Power Hitflip UK Ad Traffic

Online ad network Oridian will sell traffic for top swap site Hitflip.co.uk

Oridian, Ltd., the largest privately owned advertising network, and Hitflip Media Trading GmbH,, Europe's No. 1 swapping site, today announced an exclusive partnership for UK traffic.

Oridian is one of the top 10 international advertising networks worldwide with reach that exceeds 140 million unique users per month - more than 80 million in the EU alone. Oridian bridges between advertisers and publishers around the world to bring international advertisers to US publishers and quality global media to advertisers overall.

Hitflip runs Europe's biggest swapping platform for the exchange of DVDs, music CDs, games, books and audio books. Founded in 2005 in Germany, it currently boasts more than 300,000 users offering to exchange 125,000 different DVDs, 20,000 audio books and plays, more than 40,000 games, 65,000 books and 85,000 music CDs. Joining Hitflip takes less than 30 seconds, with no subscription required - the goal is to make swapping as easy and secure as possible.

Jacob Nizri, CEO of Oridian, today said, "Hitflip has exclusively recruited Oridian as a partner for selling its UK IP-targeted ad inventory. With a 35% reach, Oridian has a considerable presence in the UK, ranking fifth on NMA's list of top private ad networks for 2006 and 2007. "

Andre Alpar, Managing Director of Hitflip, said, "A partnership with Oridian should bring great results for Hitflip. Oridian is a company with very impressive industry experience, and we're excited to be cooperating with such a well-regarded international ad network."

Swapping is gaining in popularity across Europe. According to ComScore, the UK online retail sector attracted 29 million unique visitors in October 2007, or 89 percent of the total online user base in that month, with sites offering both new and used merchandise topping the list.

About Oridian
Oridian - Online Media Solutions, is the leading privately owned global online advertising company that lifts both advertisers and publishers to new heights. With over 9 billion monthly impressions, a massive worldwide inventory and access to tens of millions of users on various continents, Oridian enables advertisers to implement highly effective network-wide branding as well as direct response campaigns, and allows publishers to monetize traffic from all over the world. The Top-10 network with access to over 180 million monthly users worldwide, of which 40 million are in North America and 87 million are in Europe, Oridian maintains international headquarters and a development center in Israel, sales offices in North America, Latin America, Argentina, France, Germany and the UK, and representatives in Australia, Belgium, Italy, Scandinavia and The Netherlands. Oridian is a part of the Ybrant group, parent company of some of the fastest growing digital marketing companies. For more information: www.oridian.com

About Hitflip
Hitflip is an online swapping site for the exchange of DVDs, music CDs, games, books and audio books. Founded in 2005 in Germany, it currently boasts more than 200,000 users offering to exchange 125,000 different DVDs, 20,000 audio books and plays, more than 40,000 games, 65,000 books and 85,000 music CDs. There are no subscriptions or hidden costs: 79p charge per transfer protects Hitflip users against fraud and damaged media. For more information: www.hitflip.co.uk

judythpiazza@newsblaze.com

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