emedia creates B to BC marketing to target affluent professionals

London, UK - 14th  February 2007 -  emedia pushes the boundaries of Business to Business marketing by creating what, in fact, could be called Business to 'Business Consumer' marketing.

Pioneers in Business to Business email marketing since 1999, emedia publishes free opt-in email bulletins with a reader base of over one million subscribers. emedia extended its bulletin range and started emailing consumer service bulletins to its business subscription base in 2006. The range of lifestyle bulletins has grown quickly and now includes personal finance, home technology, country living, personal travel, property investment and women in business.

By targeting business subscribers, emedia is tapping into the wealthy professional pool. Nearly half of the Country Living Bulletin readers earn in excess of £75,000 a year and 30% of Property Investors Bulletin subscribers have £50,000 or more available in liquid cash.

David Clark, Managing Director at emedia comments "Permission based, targeted, focused email bulletins work very well with high net worth individuals because they already subscribe to business bulletins they find valuable for their profession. It is a very efficient and cost-effective way of approaching wealthy professionals."

Using its RapidResearch service, emedia surveys the readership profile of its lifestyle bulletins to offer relevant and informative content and increase email response rates for its clients.

Richard Morris, Sales Director Manager at Homebuyer Events (a division of multi-national media company Expomedia PLC), organisers of the largest dedicated property exhibitions in the UK, says "We have been using emedia's lifestyle bulletins for over a year now. When using emedia, our campaigns delivered an average number of registrations and subsequent visitors which were above our expectations. The return on investment by visitor proved to be higher than when using comparable media."

"As a company that seeks to attract a specific profile of visitors to its events, it is essential for any media we use to be able to identify potential customers across the UK. While many data sources can deliver well in the London and South East area, a major plus of the emedia lifestyle bulletins is that they have also unlocked invaluable leads in other key areas of the UK."

Well known consumer brands have used B to BC marketing with emedia including BT, British Airways, Dell, Equifax, Orange, and Sony.

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Editors notes

For telephone interviews with David Clark, Managing Director at emedia, please call 0208 255 5225.

About Homebuyer Events

Homebuyer Events is a division of Expomedia PLC. As organisers of the largest independent property exhibitions in the country (including 'The Homebuyer Show' - the UK's longest running annual property exhibition) Homebuyer Events has a history of attracting massive audiences to the biggest venues throughout the UK.

The company operates in a transparent fashion, providing exhibitors with a genuine approach to marketing their products or services. Homebuyer Events have seen a five-fold increase in exhibitor numbers in the last three years as a result of their ability to provide innovative and well structured events. This has enabled the Homebuyer Events team to run highly successful shows, resulting in a growing exhibition calendar which the team has been able to sustain because of exhibitor demand.

Homebuyer Events are the property exhibition organisers with the best venues, the highest quality audiences and the shows which generate the highest sales leads because of their commitment and emphasis on intensive targeted marketing of our events

More information at http://www.homebuyerevents.co.uk/

About emedia
 
emedia has been providing Internet marketing solutions to the business community since 1998.

emedia specialises in permission-based email direct marketing. It serves clients by using direct response email bulletins to acquire new business, increase brand awareness, website traffic and more. The range of over 100 bulletins have over three million subscribers in total and reach professionals in a variety of sectors including IT, human resources, construction, finance, marketing, education, electronics, construction and healthcare.

emedia provides both unrivalled direct marketing experience and the technology infrastructure needed for businesses to successfully market to and communicate with thousands of our subscribers.

The emedia team handles all aspects of permission-based email messaging campaigns, including selecting the right bulletin to fit clients' needs and target the people that they want to reach, designing email messages, testing and deploying email messaging campaigns and the tracking, reporting and analysis of results.

emedia clients include: Microsoft, BT, Croner Gartner Group, IBM, Sage, The Chartered Institute of Marketing, Hewlett-Packard, The Open University, Totaljobs and Cranfield School of Management.

More information at www.emedia.co.uk

About RapidResearch

RapidResearch is a quick and snappy online survey tool that enables highly targeted snapshot canvassing of opinion from senior managers across UK industries using emedia's portfolio of B2B opt-in bulletins.

More information at www.emedia.co.uk

 

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