Published:
Tea Forte Selects Knotice's Concentri Platform
AKRON, Ohio, Feb. 26 /PRNewswire/ -- Knotice Ltd., a provider of software
and services for marketing to today's digital consumers, today announced its
Concentri(TM) software platform has been selected by Tea Forte, the leading
provider of gourmet teas and the contemporary tea experience, to enable the
delivery of targeted messaging on its website and support highly targeted
email communications to its customers. Tea Forte director of ecommerce Andy
Wolf says Concentri's comprehensive offering is appealing because it will
drive sales while enhancing the relationship between the brand and the
consumer.
"Concentri's integrated capabilities are very exciting," Wolf said. "It's
the only platform I'm aware of that combines targeted web merchandising with
email marketing, all from a single customer information repository and a
single management console. We expect that these tools, coupled with
Concentri's built-in testing and optimization capabilities, will create
enormous operating leverage for Tea Forte to improve our customers' web
experiences through segmentation and personalization strategies that we could
never have considered before."
Delivered on-demand, via Software as a Service (SaaS), Concentri(TM) is
the only digital marketing platform available that combines targeting and
optimization, email marketing and mobile marketing in a single, integrated
platform. Knotice CEO Brian Deagan says the payoff for companies using
Concentri is more than just the operational efficiencies made possible by
combining several online marketing capabilities into one platform; it is the
ability to integrate the channels and create an online experience that is
completely consumer focused.
"We're extremely pleased to have been selected by Tea Forte to support
their online marketing efforts," Deagan said. "Tea Forte is a premium brand
and their customers expect nothing less than a premium online consumer
experience. With Concentri, Tea Forte will be able to easily achieve this."
About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing
highly relevant, multi-stage campaigns across email, mobile and web channels.
With Concentri, marketers can easily engage today's digital consumers to grow
revenue, while maintaining a consistent brand experience, cutting production
cycles from weeks to days, and reducing other related costs by as much as 50%.
About Knotice
Knotice provides solutions for Personal Relevance Marketing (PRM) -
marketing communications tailored to individual consumers based on their own
preferences - through email, Web and mobile technologies. Knotice's solutions
give companies a competitive edge by creating strong brand relationships with
customers through consistent, personally relevant marketing customized to each
consumer across multiple marketing media.
Integrating marketing campaigns over email, Web and mobile, allows major
marketers to deliver a consistent brand message regardless of how it reaches
the consumer. Brands create a bond with the consumer by showing that they
respect individual preferences not only in product, but in how they prefer to
receive offers and communications. For more information visit
http://www.knotice.com.
About Tea Forte (R)
Tea Forte, the innovators of the contemporary tea experience, was founded
by acclaimed American designer Peter Hewitt. Since its introduction in 2003,
the brand has established and continues to evolve a modern tea ritual that is
anchored by luscious, flavor-forward, whole-leaf teas blended from nature's
bounty of fruits, herbs, and flowers. The taste profiles of the teas are
enhanced by modern, sculptural accessories that are groundbreaking in design
and include the innovative Tea Forte silken infuser and signature tea tray. In
2008, Tea Forte re-imagined iced tea with the introduction of its fresh,
boldly flavored Tea-Over-Ice(TM) concept. Perfect for elegant entertaining, a
restorative pause, or as a thoughtful gift, Tea Forte is available for
purchase at distinguished retailers nationwide, including Origins and Neiman
Marcus. Tea Forte now elevates the luxury experience at select hotels,
restaurants and resorts in 25 countries, including the Four Seasons George V
inParis and the WynnLas Vegas. For more information, availability or to
order any of Tea Forte's exquisite products, please visit
http://www.teaforte.com/.
SOURCE Knotice, Ltd.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily News
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