Published:
RealNetworks to Acquire Trymedia From Macrovision
SEATTLE, Feb. 22 /PRNewswire-FirstCall/ -- Digital entertainment services
company RealNetworks(R) (Nasdaq: RNWK) today announced that it has acquired
substantially all of the assets of Trymedia, a pioneer in Casual Games
syndication, from Santa Clara, Calif.-based Macrovision (Nasdaq: MVSN). This
acquisition is part of Real's strategy to build reach through syndicated
distribution partnerships, and follows its acquisition of New York-based Game
Trust last year and a strategic partnership with Amsterdam-based The Spill
Group announced earlier this month.
With more than 250 partners including AOL and Yahoo!, Telstra, IGN and
T-Online, Trymedia provides innovative syndication and commerce solutions that
enable portals, online retailers and game developers to securely distribute PC
games through physical and digital channels and maximize revenue throughout a
game's lifetime.
"This acquisition doubles the scale of our syndication business and we are
incredibly excited to welcome the Trymedia team," said Harold Zeitz, senior
vice president of RealGames. "Trymedia has been a leader in the digital
distribution space, so together we have a full portfolio of syndication
services that we can offer partners."
RealGames is focused on growing reach not only to expand its circle of
fans, but also to continue to attract the very best game developers to its
publishing group and to grow its base of advertisers. With increased reach,
developers will continue to favor RealGames to publish their games.
Financial terms of the transaction, which is expected to close later this
quarter, are not being disclosed at this time.
ABOUT REALNETWORKS
RealNetworks(R), Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile phone. Real
created the streaming media category in 1995 and has continued to lead the
market with pioneering products and services, including: RealPlayer(R), the
first mainstream media player to enable one-click downloading and recording of
Internet video; the award-winning Rhapsody(R) digital music service, which
delivers more than 1 billion songs per year; RealArcade(R), one of the largest
casual games destinations on the Web; and a variety of mobile entertainment
services, such as ringback tones, offered to consumers through leading
wireless carriers around the world. RealNetworks' corporate information is
located at http://www.realnetworks.com/company.
This press release contains forward-looking statements that involve risks
and uncertainties, including statements relating to the developers favoring
RealGames to publish their games. Actual results may differ materially from
the results predicted. Factors that could cause actual results to differ from
the results predicted include: the risk that RealNetworks may not successfully
integrate Trymedia's technology with its existing casual games services
following the closing of the acquisition; development and consumer acceptance
of casual games online generally and Real's services in particular because
these are relatively new and unproven business models and markets; risks
associated with acquisitions generally, and the acquisition of Trymedia in
particular, including the risks of personnel integration and unknown
liabilities; competitive risks, including competing technologies, products and
services; and risks associated with the introduction of new products and
services. More information about potential risk factors that could affect
RealNetworks' business and financial results is included in RealNetworks'
annual report on Form 10-K for the most recent year ended December 31, and its
quarterly reports on Form 10-Q and from time to time in other reports filed by
RealNetworks with the Securities and Exchange Commission. The Company assumes
no obligation to update any forward-looking statements or information, which
are in effect as of their respective dates.
RNWK-G
SOURCE RealNetworks, Inc.
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