Published:
Ty Presents Beanie Babies 2.0(R)
Ty Presents Beanie Babies 2.0(R)
OAK BROOK, Ill., Feb. 14 /PRNewswire/ -- Fifteen years after their
original introduction, the next generation of Beanie Babies, Beanie Babies
2.0, have made their debut. These new Beanies have been created in
conjunction with their own interactive virtual world and are designed to
appeal to people of all ages. Beanie Babies 2.0, available now at Ty
retailers worldwide, have a suggested retail price of $6.00 - $7.00.
(Logo: http://www.newscom.com/cgi-bin/prnh/20021118/TYLOGO)
(Logo: http://www.newscom.com/cgi-bin/prnh/20080214/AQTH110LOGO)
Beanie Babies 2.0 have all the great ingredients of their predecessors,
but with a twist -- these Beanies have their very own interactive website.
Just scratch off the secret code on their Ty heart tag and unlock a world of
fun, games, chat, and more. Each new Beanie Baby 2.0 is adorned with a blue
and gold lightning bolt button that tells you this Beanie is special. And
like all Beanies -- these will retire (and it could be soon).
Like Ty's recently introduced Ty Girlz, each BB 2.0 comes with an
individual scratch-off secret code that unlocks this new virtual world. Here
you can chat in different environments, play games for hours, go on a
scavenger hunt, care for your virtual Beanie Baby, and much more in a forum
that's both fun and safe for kids.
"My intention was to take the original concept of Beanie Babies, superior
quality, affordability and overall cuteness, and reintroduce it to a new
generation of children," said Ty Warner, Chairman and CEO. "Kids today are so
intelligent and computer savvy, so pairing an interactive computer world with
something cuddly seems like a natural fit."
Founded in 1986 by Ty Warner, creator of the wildly popular Beanie
Babies(R), Ty is the world leader in the sale of plush toys. In addition to
Beanie Babies 2.0(R) and Beanie Babies(R), the company's product line
includes: Ty Girlz(TM), Bow Wow Beanies(TM), Pluffies(R), and Ty Classic.
The red Ty Heart Logo(R), recognized around the world, can be found on all Ty
products available at finer specialty gift retailers. Visit Ty on the Internet
at http://www.ty.com.
Contact: Scott Wehrs 630-455-7716
SOURCE Ty Inc.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
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