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Synchronica Mobile Gateway 3.5 Brings Mobile E-mail to Any Phone

Synchronica plc has announced that the latest version of its ground-breaking mobile e-mail middleware Mobile Gateway 3.5 now incorporates an e-mail-to-SMS gateway expanding support for push e-mail to more than three billion phones.

Synchronica plc , international provider of mobile e-mail and synchronization solutions, has announced that the latest version of its ground-breaking mobile e-mail middleware Mobile Gateway 3.5 now incorporates an e-mail-to-SMS gateway expanding support for push e-mail to more than three billion phones including the most basic handsets on the market.

The new e-mail-to-SMS gateway adds to the mobile e-mail and synchronization standards already supported (OMA DS (SyncML), OMA EMN, and IMAP Idle) and enables Mobile Gateway 3.5 to deliver push e-mail to virtually every handset on the market today. Mobile Gateway combines the e-mail-to-SMS gateway for basic phones such as the Nokia 1110 with an IMAP gateway delivering push e-mail to the built-in e-mail clients on feature phones such as the Sony Ericsson W880 and a SyncML gateway for synchronization of calendar and contact data with more than 1.5 billion SyncML-enabled handsets such as the Nokia NSeries.

As a key advantage, unmatched by other products, Mobile Gateway 3.5 features a zero footprint architecture that supports all of the major back-end systems used for consumer and business mailbox services without requiring additional software to be installed on the device or behind the firewall.

According to mobile industry analyst Strategy Analytics, the open industry standards Push IMAP (LEMONADE) and OMA DS (SyncML) are crucial for the growth of mobile e-mail in the mass market because consumers prefer the low-cost feature phones that support these. Owners of even the most basic handsets will now be able to use Mobile Gateway 3.5 to receive and send e-mail messages, with the subject, header, and body of the mobile e-mail message contained in SMS format.

Informa projections predict 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming from India, Africa, the Middle East, Central Asia, and Eastern Europe. Mobile Gateway 3.5 is well suited for these emerging markets because it supports mobile e-mail and PIM synchronization on mass market and low-cost devices which represent the vast majority of all handsets shipped.

To facilitate service activation and boost consumer adoption rates, Synchronica has also added WAP signup to Mobile Gateway 3.5, enabling users to subscribe to the service directly from their device. This will greatly benefit operators in emerging markets where PC and fixed-line penetration is very low, but mobile phones are increasingly ubiquitous.

"Consumers are not going to buy an expensive phone to get mobile e-mail. Instead, we have to find ways to enable email on the more than three billion handsets that are already in use," comments Carsten Brinkschulte, CEO of Synchronica. "By supporting all of the standard message delivery systems, we have now made mobile e-mail accessible on virtually every mobile phone on the planet."

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com
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