Published:
Lifeway Kefir Gains New Distribution in Colorado With King Soopers Chain
MORTON GROVE, Ill., Feb. 12 /PRNewswire-FirstCall/ -- Lifeway Foods, Inc.
(Nasdaq: LWAY), the nation's leading kefir manufacturer announced that 4
flavors of Lowfat Organic Kefir will now be distributed to Colorado's King
Soopers Grocery stores, owned by Kroger, based inCincinnati, Ohio. Shipments
of organic Blueberry, Pomegranate/Acai, Raspberry, and Strawberries n' Cream
kefir will begin this week. Expanded demo, marketing and advertising in the
market is being coordinated in conjunction with Earth Month in April to
support new kefir sales at the chain and promote the benefits of organic
foods.
"We are incredibly excited that Lifeway Kefir continues to gain acceptance
in the mass market grocery chains," exclaimed Julie Smolyansky, Lifeway Foods'
President and CEO. Smolyansky also added, "We still have many chains to expand
distribution with our conventional and organic kefirs as well as our other new
products including ProBugs(TM) and our multipack kefirs. We will immediately
begin to benefit from our recent expansion project and have no concerns over
limited capacity."
King Soopers operates about 140 stores in the Colorado area.
About Lifeway Foods
Lifeway, recently named Fortune Small Business' 97th Fastest Growing Small
Business, and one of only 4 companies to ever be named to the list four
straight years in a row, is America's leading supplier of the cultured dairy
product known as kefir, and now America's only supplier of Organic Kefir.
Lifeway Kefir is a dairy beverage that contains Lifeway's exclusive 10 Live
and Active probiotic cultures. While most regular yogurt only contains two or
three of these "friendly" cultures, Lifeway kefir products offer more
nutritional benefits. Lifeway offers 12 different flavors of its Kefir
beverage, Organic Kefir and SoyTreat (a soy based kefir). Lifeway recently
introduced a series of innovative new products such as pomegranate kefir,
Greek-style kefir, a children's line of organic kefir products called ProBugs
(TM) in a no-spill pouch in kid-friendly flavors like Orange Creamy Crawler
and Sublime Slime Lime, and a line of organic whole milk kefir. Lifeway also
produces a line of products marketed in US Hispanic communities, called La
Fruta, Drinkable Yogurt (yogurt drinks distinct from kefir). In addition to
its line of Kefir products, the company produces a variety of cheese products
and recently introduced a line of organic pudding called It's Pudding!
For more information, contact Julie Smolyansky at Lifeway Foods, Inc. at
(847) 967-1010 or e-mail at info@lifeway.net and visit
http://www.lifeway.net .
This news release contains forward-looking statements. Investors are
cautioned that actual results may differ materially from such forward-looking
statements. Forward-looking statements involve risks and uncertainties
including, but not limited to, competitive pressures and other important
factors detailed in the Company's reports filed with the Securities and
Exchange Commission.
SOURCE Lifeway Foods, Inc.
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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