LeadPoint Posts Record Results for 2007

More Than Four Million Leads Traded to Date in Premier Lead Generation Marketplace

LeadPoint (www.leadpoint.com), the world's first and largest online leads exchange, today posted outstanding results for 2007, including an 81 percent jump in leads purchased over 2006, despite the economic downturn. LeadPoint's growth was driven by success in existing and newly launched lead verticals, including auto purchase, auto finance, commercial loans, education and credit repair.

LeadPoint's revolutionary platform provides lead buyers with unparalleled ability to profit due to precise control of their lead targeting, while allowing lead sellers to benefit from immediate transparency into the true value of their marketing efforts. The strength of this platform, which benefits both buyers and sellers of leads, has widened LeadPoint's market share and enabled all of its lead verticals, including mortgage leads, to continue rapid growth while many in the industry saw their business decline during the ongoing mortgage crisis that began in the summer of 2007.

In 2007, LeadPoint increased the number of active sellers using its platform by 67 percent, while the number of active buyers increased more than 90 percent. Voice transfers, a relatively new product that matches live qualified consumers in real time to the highest bidder, experienced exceptional volume growth of more than 2,000 percent. International growth was also a factor, as business in the United Kingdom -- LeadPoint's first international effort -- grew significantly.

"We flourished in 2007 because the lead exchange model allows buyers to target high potential consumers that match the types of loans and other products they offer," said LeadPoint Chief Executive Officer Marc Diana. "When buyers can specify the exact price and criteria of a lead before purchasing it, they diversify their risk and are better able to weather downturns in the market."

Founded in 2004, LeadPoint currently operates in 16 verticals including consumer lending, consumer credit, automotive lending, education and business services. With more than four million leads traded to date, LeadPoint's auction model allows buyers to bid only on the leads most beneficial to them, allowing them to be more efficient and focus on closing deals and growing their businesses. Lead sellers maximize revenue via higher payouts for more desirable leads and the very low commissions LeadPoint charges for transactions.

About LeadPoint

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, autos and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles, CA. For more information, please visit LeadPoint at www.leadpoint.com and www.leadpoint.co.uk.

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