Published: February 11, 2008
Orlando Magic and EMBARQ Agree to New Three-Year Partnership
ORLANDO, Fla., Feb. 8 /PRNewswire-FirstCall/ -- The Orlando Magic
announced today a new, three-year partnership with EMBARQ, making the
communications company the Official Integrated Communications Provider of the
Orlando Magic. EMBARQ offers reliable integrated home communications and
entertainment packages all on one monthly bill, as well as a comprehensive
range of flexible and integrated services designed to help businesses of all
sizes be more productive and communicate with their customers.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060516/EMBARQLOGO)
"We are excited to have EMBARQ join the Magic family of corporate
partners," Orlando Magic Chief Operating Officer Alex Martins said. "We
believe this partnership will be mutually beneficial and will provide the
opportunity for EMBARQ to deliver a direct, positive message to our fan-base
and beyond."
The relationship opens up exciting incentive opportunities that will
benefit EMBARQ customers at games and at EMBARQ retail locations. EMBARQ will
receive branding in key aspects of Magic marketing and communications,
including in-arena interactive promotions at selected Magic homes games, as
well as on-court contests featuring cash and other prizes for current and
prospective EMBARQ customers. EMBARQ also will have a presence on theOrlando
Magic's web site, in print productions such as Magic Magazine, on Magic radio
broadcasts and with signage at the Magic's current home, Amway Arena.
"Our customers in Florida are a big part of the success EMBARQ has enjoyed
in the past couple of years. In watching their loyalty to their team, we
thought 'the time is now' for us to be more involved with the Orlando Magic,"
said Julie Hershey, EMBARQ director-sponsorships. "We're looking forward to
working with the team to apply our innovative approach to technology and
communications to enhance the Magic experience and our customer experience, on
and off the court."
EMBARQ will use the Orlando Magic agreement to further promote and extend
its brand, develop retail promotional programs, create offers for current and
prospective EMBARQ customers, and showcase its products and services.
About EMBARQ
Embarq Corporation (NYSE: EQ), headquartered in Overland Park, Kansas,
offers a complete suite of communications services. The company has
approximately 18,000 employees and operates in 18 states. EMBARQ is included
in the S&P 500. For consumers, EMBARQ offers an innovative portfolio of
services that includes reliable local and long distance home phone service,
high-speed Internet, wireless, and satellite TV from DISH Network(R) -- all on
one monthly bill. For businesses, EMBARQ has a comprehensive range of flexible
and integrated services designed to help businesses of all sizes be more
productive and communicate with their customers. This service portfolio
includes local voice and data services, long distance, Business Class High
Speed Internet, wireless, satellite TV from DIRECTV(R), enhanced data network
services, voice and data communication equipment and managed network services.
For more information, visit http://www.embarq.com.
About the Orlando Magic
Orlando's NBA franchise since 1989, the Magic annually gives more than
$2 million to the local community by way of sponsorships of events, donated
tickets, autographed merchandise, scholarships and grants. Orlando Magic
community relations programming impacts an estimated 75,000 kids annually.
Over the last 18 years, more than $13 million has been raised and distributed
to local non-profit community organizations via The Orlando Magic Youth
Foundation. OMYF, a fund of the McCormick Tribune Foundation, focuses on
helping every child in Central Florida realize their full potential,
especially those most at risk, by supporting programs and partnerships that
empower families and change lives. Through NBA CARES, the league, players and
teams will raise and contribute $100 million for charity, donate more than
1 million hours of hands-on volunteer service to communities worldwide, and
build more than 100 places where kids can learn and play over the next five
years.
SOURCE EMBARQ
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