Published:
Organic Flowers Make Valentine's Day Healthier and More Romantic
An estimated 214 million roses were
produced for Valentine's
Day in 2007, according to Aboutflowers.com, a web site sponsored by the
Society of American Florists. 86 percent of men and 46 percent of women
surveyed purchased flowers for their spouses
and significant others. Many florists anticipate greater sales of organic
roses, now that they are more readily available. "Roses were once a flower
that I did not take pleasure in working with due to the toxic chemicals
that were used to grow them, but now that organic roses are readily
available they are one of my favorites," says Sherene Hulugalle, owner and
lead designer for Wisteria Lane Organic Floral Design, a
Southern California-based shop that sells only Certified Organic and
VeriFlora(TM) flowers for individuals, weddings and events.
According to the Organic Consumers Association, "Florists who handle
non-organic flowers have been known to develop dermatitis on their hands.
Pesticides and other toxic chemicals used on flowers affect the health of
farm workers and florists. The toxic chemicals spread onto the clothes and
into the bodies of farm workers and their children." The Organic Trade
Association (OTA) links various pesticides to fetal death, diabetes,
autism, Parkinson's disease and cancer.
"Flowers should be a welcome gift that doesn't harm anyone," comments
Hulugalle. "We're proud that we work exclusively with fair trade farms that
treat their workers well and grow flowers that are Certified Organic or VeriFlora(TM), which are
flowers that are sustainably grown, environmentally, socially
and economically sustainable, and continually checked for product
integrity."
A former human rights worker from Sri Lanka, Hulugalle's concern for people
is what has led her to create affiliations with organizations such as Heal
the Bay, Doctors Without Borders, RideOn and City Hearts: Kids Say Yes to
the Arts. A portion of the proceeds from each sale of Wisteria Lane's
eco-friendly arrangements are contributed to the affiliated organization of
the client's choice.
For Valentine's Day, Wisteria Lane is offering specials on Certified
Organic red roses: one dozen for $89; two dozen for $149; three dozen for
$199. All tax and delivery charges are included. Mention promotional code
WP0208 to receive the discount. Visit www.WisteriaLaneFlowerShop.com or
call 888-345-6101.
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Daily NewsTags: ,Agriculture:Farming, Environment:HazardousMaterialsManagement, Environment:NaturalResourceManagement, Lifestyle and Leisure:HomeandGarden, Retail:ConsumerInterest, Retail:E-Commerce, ,CA,LOS ANGELES, CA
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