Four51 Offers New Integrated SAP Accounting and Business Management System at No Cost

Innovative Approach Aims to Unite Print Buyers, Sellers and Suppliers on a World-Class Open E-Commerce Platform From Four51 and SAP

Four51, Inc. (www.four51.com) announced today a groundbreaking move to offer its world-class B2B technology and commerce platform with integrated SAP accounting at no cost for buyers and sellers of indirect goods.

The technology stack features Release Seven of Four51's e-commerce platform -- which includes integration with a version of SAP Business One built specifically for print distributors -- start-up and support services, and a server from Hewlett-Packard. The value of this technology is typically more than $100,000. Four51 is offering the entire platform at no cost to qualified customers, an offer unmatched in the marketplace today.

Four51's research indicates that the marketplace recognizes the magnitude of the inefficiencies that have plagued the indirect-goods value chain for decades. Businesses spend as much as 10 percent of revenue on non-strategic, indirect goods, including printed and branded communications. In the print category, buyers, sellers and suppliers face the lack of open, integrated systems, which has led to wide scale adoption of costly and error-prone manual processes.

"We continue to work extensively with our partner SAP to fulfill on a shared mission of creating a world-class technology platform for a marketplace in which the risk and cost associated with technology is completely eliminated for all participants," said Mark Johnson, CEO of Four51. "We continue to work with leading buyers, sellers and suppliers to consistently deliver a more productive and efficient experience."

Increasingly, leading buyers, sellers and suppliers are driving out inefficiencies by moving to a platform featuring open, standard and integrated technology. As a result, participation in Four51's e-commerce marketplace and its innovative Connect Four51 program, which uses cXML integration technology to automate order processing and improve manufacturing operations, is rapidly expanding. The productivity gains generated by the Four51 platform and marketplace offset e-commerce technology costs, which enables Four51 to offer the platform at no cost.

"Enabling and encouraging participants to run their businesses better has been Four51's calling from day one. Adding powerful accounting and business management functionality from SAP at no cost is a continuation of our mission to deliver a no-risk, high-return experience for participants to operate and grow their businesses," Johnson said. "Today, this means print buyers and distributors can use a best-in-class business management platform, designed to improve growth and profitability, at no risk and no cost while suppliers reap the benefit of increased transactions and improved processes."

About Four51

Four51 is a technology platform that enables innovative marketers and procurement managers to create unique commerce networks to maximize distribution, grow revenue and save money. Four51's comprehensive, Web-based solution includes the ability to create custom catalogs and order, track and modify printed materials online. Founded in 1999, Four51 is headquartered in Minneapolis and is recognized as a leader in helping customers worldwide drive demand, on demand. For more information on Four51 visit www.Four51.com or call 952-294-0451.

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