Published: February 04, 2008

Kanye West Takes On The Search Industry

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(Los Angeles - February 4, 2008) Prodege LLC, in conjunction with Kanye West, announced today the launch of www.searchwithkanyewest.com, a fan-oriented search engine that rewards users with artist merchandise and prizes.

The site is sure to become a favorite destination for fans of the brash rap superstar. The search technology is powered by Google and Ask, meaning users will continue to receive the same great results they presently receive from other top search engines. The difference is that when using www.searchwithkanyewest.com, users will receive digital dollars called Swag Bucks which can be redeemed for Kanye prizes, including: autographed CDs, MP3 downloads, clothing, exclusive Kanye West merchandise and even popular consumer electronics. Every search is a chance to win!

"Being one of the top music artists of his generation, Kanye has a large and dedicated fan base", said Prodege VP of Marketing, Ron Leshem. "This is the perfect way for fans to support Kanye, while also earning a chance to win some amazing prizes for themselves."

Fans can increase their likelihood of earning top prizes by downloading the Kanye West toolbar at: www.searchwithkanyewest.com

The site is the result of a groundbreaking partnership between Kanye West, and Prodege LLC, the Internet's leading provider of branded search engines. Launched in 2006, Prodege has already compiled an impressive list of search partners from the world sports and music including: searchwithbeyonce.com, searchwiththeused.com, withsearchstaind.com, searchwithakon.com, searchwithwillienelson.com and searchwithrandymoss.com.

For a complete list of Prodege partner sites, please visit, www.swagbuck.com, an on-line superstore featuring the full catalog of exclusive merchandise redeemable from sites throughout Prodege's ever-growing network.