NEWS

WIRES

OTHER

Sassy Scrubs, Keuka Lake Coffee Roasters, And Birkett Mills Form Cross-Marketing Alliance

Sassy Scrubs, Keuka Lake Coffee Roasters, and Birkett Mills associate to educate consumers, save clients money, and build sales.

Nursing scrubs, gourmet coffee, and buckwheat flour seem an unlikely business combination, but three manufacturers of these diverse products have formed a successful marketing alliance.

Sassy Scrubs, a custom made uniform manufacturer and online retailer "> located in Upstate New York, has partnered with two local businesses to expand the reach of each company.

Teaming with specialty foods company, Keuka Lake Coffee Roasters (KLCR), Sassy Scrubs has added flyers supplied by the gourmet specialist to order packages sent to Sassy Scrub's customers, encouraging customers to take advantage of a special offer available from Keuka Lake Coffee Roasters.

Sassy Scrubs smells sweet success in the air after pairing a coffee giveaway with a sale on coffee-themed scrubs fabrics. According to Sassy Scrubs President Karen Bradley, "Now our customers can order their favorite coffee-themed scrubs and drink fabulous coffee at the same time. We are excited to help market these coffee products while perking up our scrubs sales. It's a perfect mix-in."

Keuka Lake Coffee Roasters' Susan Atkisson thinks it makes cents - and sense - to cross-market with customers that already are avid online shoppers. Atkisson expects to reap the benefits of partnership with local companies, and to grow while promoting partnered businesses. "Should this concept started by Karen Bradley take root, it can continue to grow in our community and beyond.a

An additional partnership with Birkett Mills helps raise awareness about the health benefits of the mill's non-wheat products: gluten and wheat-free, the products assist in lowering cholesterol and are a perfect grain choice for celiac patients and diabetics. Educational flyers Birkett Mills provides to Sassy Scrubs are included in Sassy Scrubs' order packages sent around the world. Since the majority of Sassy Scrubsa customers are in medical professions, including nurses, patients get help making healthy - or healthier - diet choices.

Birkett Mills' President Jeff Gifford is persuaded that awareness by medical personnel is likely to bring in extra sales to Birkett Mills. "Many people are unaware of the healthful attributes of buckwheat products - working with Sassy Scrubs gives us an added opporutnity to reach potential consumers we may not have reached in the past."

In return for this unique and innovative partnership, Birkett Mills and Keuka Lake Coffee Roasters have agreed to share promotional flyers generated by Sassy Scrubs in their own customer orders - a great cross-marketing plan aimed at expanding their markets, educating a new population, and encouraging sales.

For more information visit 'http://www.sassyscrubs.com', 'http://www.thebirkettmills.com', and 'http://www.keukalakecoffeeroasters.com'.

HTML: http://www.eworldwire.com/pressreleases/18070
PDF: http://www.eworldwire.com/pdf/18070.pdf
ONLINE NEWSROOM: http://www.eworldwire.com/newsroom/313220.htm
RSS NEWSROOM: http://newsroom.eworldwire.com/xml/newsrooms/313220.xml

   Ms. Karen Bradley
   President
   Sassy Scrubs
   Penn Yan,    NY,    14527
   USA
   315-531-8013 (phone)
   315-531-8017 (fax)
   info@sassyscrubs.com
   www.sassyscrubs.com