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Entropic Communications Technology Utilized by DIRECTV to Cost Effectively Deliver High-Definition Programming

DIRECTV MFH2 Includes Entropic's Channel Stacking Switch Technology to Support Multiple Receivers Over a Single Wire

LAS VEGAS, Jan. 8, 2008 (PRIME NEWSWIRE) -- 2008 International CES -- Entropic Communications, Inc. , a leading provider of systems solutions to enable connected home entertainment, today announced that DIRECTV(r), the industry leader in HD programming, has incorporated Entropic's Channel Stacking Switch technology in DIRECTV's MFH2(tm) deployments to multi-residence homes. The MFH2 includes a single wire multi-switch delivering high volumes of HD programming content over a single wire. The MFH2 will be on display at CES in Entropic's booth #25749, South Hall 2 of the Las Vegas Convention Center.

HD Programming Delivered with Ease

The DIRECTV MFH2, DIRECTV's first consumer product utilizing Entropic's Channel Stacking Switch (CSS) integrated circuits, is a cost effective solution for delivering the full suite of DIRECTV services to multi-residence homes. The integrated Channel Stacking Switch ICs support up to eight tuners over a single wire lowering both equipment and installation costs.

"Entropic's Channel Stacking Switch technology is helping us cost effectively deliver the full suite of DIRECTV services to multifamily homes by utilizing existing in-building wiring and enabling a single wire solution," said Philip Goswitz, Vice-President of Engineering, DIRECTV, Inc. "This technology allows our customers to easily receive all of DIRECTV's programming and services on multiple receivers in their homes."

Benefits of Channel Stacking Switch Technology

Entropic's Channel Stacking Switch ICs significantly reduce both the cost and the cabling complexity of single family and multi-resident home DBS installations. Unlike traditional satellite installations, which require a unique cable for each tuner from the satellite dish to the set-top box, Entropic's Channel Stacking Switch solutions enable multiple video streams from individual or multiple satellites into the home over a single cable. This simplified cabling architecture enables the deployment of set-top boxes, with multiple tuner capabilities, in multiple rooms without expensive installation or retrofitting. Additionally, Channel Stacking Switch technology enables plug and play for set-top box upgrades and allows installers to reuse existing cabling to quickly set up a DBS system.

"We are delighted DIRECTV has selected our Channel Stacking Switch technology to optimize how HD programming is delivered to their subscribers," said John Graham, Vice President of Marketing at Entropic. "As a company, we are focused on delivering solutions for connected home entertainment and our Channel Stacking Switch technology creates new markets for operators by bringing satellite television into residential homes and multi-dwelling units with ease."

About DIRECTV

DIRECTV, Inc. , the nation's leading satellite television service provider, presents the finest television experience available to 16.6 million customers in the United States and is leading the HD revolution with 89 national HD channels -- more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit DIRECTV.com.

About Entropic Communications

Entropic Communications, Inc. is a leading fabless semiconductor company that designs, develops and markets systems solutions to enable connected home entertainment. The company's technologies significantly change the way high-definition television-quality video and other multimedia content such as movies, music, games and photos are brought into and delivered throughout the home. For more information, please visit www.entropic.com

The Entropic Communications logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding the advantages and deployment of Entropic's Channel Stacking Switch technology. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the effects of competition; Entropic's dependence on a limited number of customers and ultimately service providers; Entropic's ability to introduce new and enhanced products on a timely basis; the risk that the market for high-definition television-quality video and other multimedia content delivery solutions based on the MoCA standard may not develop as anticipated; the effect of intellectual property rights claims; risks related to Entropic's international operations; and other factors discussed in the "Risk Factors" section of Entropic's final prospectus filed with the SEC on December 7, 2007. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

CONTACT:  Entropic Communications, Inc.
          Media Contact:
          Susan Huberman, VP, Corporate Communications
            858-625-3200, ext. 348
            shuberman@entropic.com
          Investor Contact:
          Debra Hart, Director, Investor Relations
            858-625-3200 x355
            debra.hart@entropic.com

          GlobalFluency
          Media Contact: 
          Richard L. Tso 
          650-433-4153
          rtso@globalfluency.com