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Execute Sports Launches New Website

TORRANCE, Calif., Dec. 26, 2007 (PRIME NEWSWIRE) -- Execute Sports, Inc. ("Execute") , a company engaged in the design, manufacturing and sale of water sports products, today announced that it has launched its new, completely overhauled website, which reflects the new look and direction of the Company.

The new website contains the redesigned product line for 2008, including links to its recently acquired water-jet boat line, a direct news link and photos and bios of new Team Riders. The site also contains online store links for easy purchases of Execute products.

Geno Apicella, Execute CEO, commented, "We wanted to make sure that the revised site provided a better representation of the company and its product lines. We also wanted a site that was full of information and easy to navigate." Mr. Apicella added, "We searched for several months to find the right web design company to bring our new vision and focus into the new site."

The new website was designed by Robert White of Pro Creation Studios of Newport Beach, California.

New Execute branded products will be available in January 2008.

About Execute Sports, Inc.

Based in Torrance, California, Execute Sports, Inc. designs, develops, and manufactures water sports products including wetsuits, vests, and rash guards for the action sports industry and water-jet powered boats. The Company's brands include Execute Wetsuits, Vests, Accessories and Wakeskates for action sports and Sugar Sand water-jet boats. For more information, go to http://www.executesports.com and www.sugarsand.com. Execute branded products can be found online at retailers such as The Sports Authority, Dick's, Sport Chalet and Amazon.com. For a full listing of on-line retailers, please visit the company website at http://www.executesports.com.

Additional company information, press releases and general commentary can be viewed by visiting http://www.excs.msprofit.com.

Certain statements in this press release are forward-looking as defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include expectations regarding the ability of the company to continue its growth and the financial performance thereafter. These statements involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this release. These risks include the ability to accomplish goals and strategies, anticipated revenue enhancements, general economic conditions and the level of consumer spending, and numerous other factors identified in the Company's Form 10-KSB and other filings with the Securities Exchange Commission.

CONTACT:  Seacoast Advisors
          Keith Reinhardt
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          IR@seacoastadvisors.com