Zillner Marketing Communications (ZMC) Wins 21 Awards From National Mature Media Awards

Senior Housing Specialists Dominate Three Categories

Zillner Marketing Communications (ZMC) (www.zillner.com) announced today that the agency has been honored with 21 awards in dominating three categories of the National Mature Media Awards.

Administered by the Mature Market Resource Center, the program is the largest in the nation to recognize advertising, marketing and educational materials produced for adults age 50 and over. This year, ZMC competed with nearly 1,000 submissions from agencies and other marketing professionals across the country.

"Our team at ZMC is committed to defying stereotypical senior market advertising by celebrating the vibrancy of this growing segment of the population, and it's gratifying to be recognized for our approach," said Jeri Uhlmansiek, president of ZMC. "We focus on strategic results achieved through collaboration with our clients as we help them build occupancy for some of the finest senior housing communities in the nation. These awards measure the quality of the creative that helps drive those results, and we are equally proud of the research and planning that precedes the finished product. This recognition is truly a team honor achieved through an extremely supportive relationship with our clients."

Each entry in the competition was judged by a panel of mature market experts who critiqued the creative execution and asked questions that included: Is the copy readable and designed appropriately for older readers? Is the information presented of interest to older readers? Does it make a persuasive appeal to older adults?

ZMC won 8 of the 15 awards in the Brochure/Booklet category; 11 of the 30 awards for Direct Mail Advertising; and 2 of the 4 awards for Logo/Letterhead Design.

The winning submissions, including the name and location of each senior housing client, are as follows:

--  Abbey Delray, Delray Beach, Fla., www.AbbeyDelray.com - "Sell Your
    Home in 90 Days Seminar"
--  Atlantic Shores, Virginia Beach, Va., www.atlanticshores.com -
    "Opportunity Knocks Mailer," "'X' Marks the Spot Mailer"
--  Beacon Hill, Lombard, Ill., www.BeaconHillLombard.com - "Lifestyle
    Brochure"
--  Blakehurst, Towson (Baltimore), Md., www.BlakehurstLCS.com - "Ballroom
    Dancing Invitation"
--  Brandon Woods Retirement Community, Lawrence, Kan.,
    www.BrandonWoodsLCS.com - "Reference Guide," "The Arbor Letterhead"
--  Carillon Senior Living Campus, Lubbock, Texas, www.CarillonWeb.com -
    "Show Your True Colors Event Invitation"
--  Claridge Court, Prairie Village, Kan., www.ClaridgeCourt.com -
    "Lifestyle Brochure"
--  Deerfield, Urbandale (Des Moines), Iowa, www.DeerfieldRC.com - "Life
    is More Delicious Mailer"
--  Friendship Village, Kalamazoo, Mich., www.FriendshipVillageMI.com -
    "West Moving Event Invitation"
--  Life Care Services LLC, Des Moines, Iowa, www.lcsnet.com - "Resident
    First Selections Program Brochure," "Retirement Communities Brochure"
--  Meadow Ridge, Redding, Conn., www.MeadowRidge.net - "Freedom and
    Independence Mailer," "Groundbreaking Invitation"
--  Sagewood, Phoenix, Ariz., www.SagewoodLCS.com - "Logo"
--  StoneRidge, Mystic, Conn., www.StoneRidgeLCS.com - "Lifestyle
    Brochure," "Groundbreaking Ceremony Invitation"
--  Vantage House, Columbia, Md., www.VantageHouse.org - "Lifestyle
    Brochure"
--  The Marshes of Skidaway, Savannah, Ga., www.marshesofskidaway.com -
    "Brochure"
--  The Waterford, Juno Beach, Fla., www.TheWaterford.com - "Second Act
    Mailer"
    

About Zillner Marketing Communications

Zillner Marketing Communications (ZMC) specializes in the 70-plus senior housing market and offers a comprehensive suite of services, including strategic consultation, advertising, public relations, design, media strategy and buying, market research and analytics, and direct marketing. The Lenexa, Kan.-based agency, founded by Ronda Zillner in 1992, partners with senior living communities nationwide of all sizes and types, including independent living, assisted living, life care and continuing care. For more information, visit www.zillner.com.

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