Published:
ING DIRECT Installs Digital Signage From Rise Vision, Inc. in Its Chicago Café
Digital Signage Displays Help ING DIRECT Interact With Customers and Enhance Its Image as a Technology Leader

Rise Vision, Inc., a provider of web-based
content management software for control of digital signage networks,
announces that ING DIRECT USA, the nation's largest direct bank and part of
Netherlands-based ING, has installed digital signage from Rise at its new
Chicago café location. ING DIRECT creates unique concepts for each of its
café locations, and chose a variety of digital signage displays from Rise
to build customer interaction and strengthen its brand as an innovator in
the use of technology.
"The digital signage displays serve as a dynamic billboard that enables
customers to get our complete message from the street, and which embody our
principals of high marketing combined with high technology," says Shaun
Rowley, manager of the Chicago Café for ING DIRECT. "We worked with Rise to
customize the displays to show information that our customers are
interested in -- they were very innovative and understood our customers'
needs."
ING DIRECT has no brick-and-mortar branches, and connects with customers
online and via phone and mail. Its cafés enable customers to use computer
terminals to conduct banking transactions, meet with other customers, and
enjoy a cup of coffee. The new Chicago café features a series of seven LCDs
operating as one cohesive unit facing the street, which enables passers-by
to see a variety of information on mortgage rates, bank products, or even
the café's daily coffee drink specials. The LCDs are networked using
multi-display graphics cards developed by Matrox Graphics Inc., each of
which can control the output of up to four LCD screens. ING DIRECT can
configure the Matrox QID cards to display a different graphic on each
screen, or to synchronize the screens so that one large graphic stretches
across all screens. Displays located on the inside walls of the café
feature plasma screens that network with an LCD touch screen to enable
customers to watch interactive tutorials on mortgages or other bank
products. More than 500 customers a day visit the ING DIRECT Chicago café.
"ING DIRECT's installation is a great example of how digital signage can
attract customers with compelling information while extending a company's
brand image," said Brian Loosbrock of Rise Vision. "We were excited to work
with a company that was so willing to implement new ideas, and we're
thrilled that ING DIRECT's customers have reacted so positively to the
signage."
Rise Vision develops the Rise Display Network, a web-based content
management system that enables users to quickly, easily, and
cost-effectively create customized content for a network of large format
public information displays. Companies can include live data such as stock
ticker feeds, sports scores and news with their own custom information,
videos and Flash to create eye-catching content for their digital signage
network -- all of which is managed and delivered from the web.
About ING DIRECT
ING DIRECT, the nation's largest direct bank and fourth-largest thrift, is
dedicated to inspiring Americans to become a nation of savers. Since its
inception in 2000, more than 6 million Americans have entrusted their
savings with ING DIRECT, building the bank to $77 billion in assets. For
more information on ING DIRECT, or to learn more about the bank's
high-value products, including the Orange Savings Account and the Orange
Mortgage, visit http://www.ingdirect.com/ or call 1-800-ING DIRECT.
About Matrox Graphics Inc.
Matrox Graphics is a leading manufacturer of specialized graphics solutions
for professional markets such as finance, digital media, medical imaging,
industrial, and enterprise computing. In-house design expertise,
top-to-bottom manufacturing, and dedicated customer support make our
solutions the premier choice in industries that require stable,
high-reliability products. Fortune 1000 companies rely on our multi-display
solutions -- dual, quad, and beyond -- to increase productivity and improve
decision-making by enabling them to see more and do more.
Founded in 1976, Matrox is a privately held company headquartered in
Montreal, Canada, with representation and offices in the Americas, Europe,
and Asia. For more information, visit http://www.matrox.com/graphics.
About Rise Vision, Inc.
Rise Vision develops the Rise Display Network, an Internet-based display
control center that enables users to manage digital signage networks via
the web anytime, anywhere. Universities, financial institutions, and
businesses nationwide use the Rise Display Network to deliver customized,
compelling content to flat-screen LCD or plasma displays. Rise Vision's
digital signage is installed in thousands of sites, enabling companies to
attract attention and deliver their message to public information displays
featuring live weather, sports, financial information, and news. Rise
Vision was founded in 1992 and has offices in Shawnee, KS, USA and
Etobicoke, ON, Canada. For more information, call 877.538.7473 or visit
www.risevision.com.
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Tags: ,Computers and Software:Hardware, ComputersandSoftware:Internet, ComputersandSoftware:Networking, ComputersandSoftware:Peripherals, ComputersandSoftware:Software, FinancialServices:PersonalFinance, FinancialServices:RetailBanking, MediaandEntertainment:InformationServices, ProfessionalServices:Advertising,PRandMarketing, ,KS,SHAWNEE, KS
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