Published:
Dixie Lee International and PSA Sign Exclusive Agreement to Market the Dixie Lee Diner Franchise in the U.S.

Dixie Lee International Industries, Inc.
(PINKSHEETS: DLII), parent company of the 40-year-old "Dixie Lee" brand
name, with more than 80 franchised restaurants open, announced today that
it has entered into an exclusive agreement with Paul Stewart Associates,
Inc. (PSA) to market the Dixie Lee Diner Franchises. The terms of the
agreement were not disclosed.
"We are proud that Dixie Lee International Industries has selected us to be
their partner in the United States. Dixie Lee will benefit from PSA's over
30 years of experience and knowledge of the franchise marketplace and will
further strengthen our growing Dixie Lee Diner franchise program," said
Paul Stewart, President of PSA, one of the oldest franchise consulting and
marketing firms in the country.
According to PSA, franchised restaurants in the U.S. generated sales
exceeding $180 Billion in 2006.
"We are pleased to have Paul Stewart Associates as our franchising partner,
given their national marketing focus, their food concept branding, and the
successful track record they have established in marketing and launching
food franchises both regionally and nationally," said Joe Murano, Dixie Lee
International CEO and President. "This agreement enables us to expand our
innovative concept development and food offerings and to continue to build
the tradition of the Dixie Lee brand into the United States. Besides, the
name sounds as good as our new logo, "Nothin' could be finer than the Dixie
Lee Diner."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first Dixie Lee
Chicken & Seafood restaurant in 1964 in Belleville, Ontario Canada.
Building on an old Louisiana chicken recipe, the Dixie Lee name has grown
to include subsidiary and affiliated companies accounting for more than 80
branded restaurants open and more than 20 in development. Dixie Lee
restaurant concepts include full service, fast casual and take-out. Dixie
Lee International Industries, Inc. (PINKSHEETS: DLII) is currently
developing its newest franchised concept, the classic "Dixie Lee Diner," a
60 to 80 seat stainless steel diner reminiscent of the nostalgic 1940s and
1950s family diners featuring breakfast, lunch and dinner. Dixie Lee
International Industries, Inc. is expanding through both corporate-owned
and franchised restaurant development throughout North America and abroad.
www.dixieleeusa.com
About Paul Stewart Associates, Inc. (PSA)
PSA has assisted over 300 companies with their franchise expansion plans
over the past 30 years. More recently, in the past 12 years, PSA has helped
its clients generate over $500 Million in franchising revenues. Mr. Stewart
has also been a consultant to the U.S. Small Business Administration (SBA)
for over 25 years. PSA specializes in franchise consulting, packaging,
marketing and finance in the U.S.A. and internationally.
Forward-looking statements in this release are made pursuant to the Safe
Harbor Provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to certain risks, and
uncertainties and actual results could differ from those discussed. This
material is information only and is not an offer or solicitation to buy or
sell the securities.
Copyright © 2009, MarketWire
Copyright © 2009, NewsBlaze,
Daily News
Tags: ,Food and Beverage:Food, FoodandBeverage:Retailers, LifestyleandLeisure:Recreation, TravelandHospitality:Restaurants, FoodandBeverage:Beverages, ,INTHPINK,INTHPINK,INTHPINK,TX,DALLAS, TX
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