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Sweet Success Funds Operations With Contributions From Officers, Directors, Stockholders and Friends of the Company

SAN ANTONIO, Texas, Nov. 28, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises , maker of flagship product, GlucaSafe(tm), which supports healthy glucose levels, announced today that it has completed a funding that has enabled the company to start its first large-scale sales and marketing effort. The private funding effort, which began in late spring, was executed entirely from officers, directors, stockholders and friends of the Company.

"We have been raising money and funding projects in this manner since January of 2003, having raised over $12 million to date, and we still only have approximately 25 million shares outstanding," said William Gallagher, CEO of Sweet Success. "We simply felt that it was better to fund our operations from individuals who already believe in us and have a stake in our future rather than have our shareholders suffer the dilution generally associated with outside financing. Our ability to secure sufficient capital to move our operations and marketing initiatives forward exemplifies the confidence our insiders have in Sweet Success."

"This current round of financing has enabled the Company to build a line of products including the flagship nutraceutical beverage, GlucaSafe(tm), which is highly-acclaimed as one of the healthiest beverages on the planet. We believe that GlucaSafe(tm) could emerge as one of the best selling beverages both nationally and internationally, similar to Red Bull and Vitamin Water," added Gallagher.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

If you are a stockholder or thinking about becoming one you owe it to yourself and your family to begin drinking GlucaSafe(tm) on a daily basis. Go ahead and get healthy!

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "could," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

CONTACT:  Sweet Success Enterprises, Inc.
          Christee Kahn
          210-824-2496 ext. 233