-World's largest retailer brand beverage company and respected action sports brand launch joint marketing partnership-
Cott Corporation today announced that it has entered into a joint marketing and sales initiative with Throwdown Industries to produce and distribute a new line of energy drinks under the Throwdown Beverages label. Cott, the world's top supplier of private label beverages, and this well-recognized action sports brand will join forces to compete in the skyrocketing energy drink market.
"The decision to partner with Throwdown Industries is clearly strategic," according Dave to Vautrin, Cott Corporation's Vice President of Innovations and Marketing. "We wanted to partner with a credible, respected brand that has a high level of efficacy with the action sports consumer. Together, we will be able to leverage our resources, events, and promotions to reach a larger number of these core customers quickly and efficiently."
"Throwdown Industries is careful when considering marketing partners," explains Founder/CEO of Throwdown Industries Mike McIntyre. "We look for companies that share our vision of what it means to throw down. Cott Corporation embraces the Throwdown mentality of never giving up, putting it all on the line, and pushing toward a goal."
Cott has an already impressive total beverage product portfolio spanning over 60 countries and serving most major global retailers. This newly forged relationship creates broad access to the action sports marketplace for Cott Corporation. Throwdown Beverages are positioned to compete in this category initially with two different energy drinks.
Classic and Rampage Punch - both available in regular and sugar-free formats - are specifically designed to "kick it up a notch" by providing double the energy than the average drink in this category. These powerful energy drinks are not only lightly carbonated and great tasting, but also competitively priced.
Cott and Throwdown will celebrate its new relationship at the National Association of Convenience Stores Expo on November 7 - 9, 2007 at the Georgia World Congress Center in Atlanta, Georgia. Executives from both Cott Corporation and Throwdown Industries will be joined by UFC world champion Quinton "Rampage" Jackson at the Cott Corporation booth.
About Cott Corporation:
Cott Corporation is one of the world's largest nonalcoholic beverage companies and the world's largest retailer brand soft drink provider. The Company commercializes its business in over 60 countries worldwide, with its principal markets being the United States, Canada, the United Kingdom and Mexico. Cott markets or supplies over 200 retailer and licensed brands, and Company-owned brands including Cott, RC, Vintage, Vess and So Clear. Its products include carbonated soft drinks, sparkling and flavored waters, energy drinks, sports drinks, juices, juice drinks and smoothies, ready-to-drink teas, and other non-carbonated beverages. The brand names referenced in this press release are trademarks of Cott Corporation, its affiliated companies, our customers, or other third parties.
About Throwdown Industries:
Since 2003, Throwdown Industries has specialized in developing premium impact and action sports goods and services. Their current product portfolio includes a full line of MMA fight gear: cages, rings, racks, bags, gloves accessories, and performance apparel, Training Center's under the Throwdown Elite Training Center and Xtreme Couture Labels, Fantasy Fight Camps, FMX Ramps and gear. For more information contact 1-877-THRWDWN (847-9396) or visit www.throwdown.com.
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