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The New Yorker's Cartoon Bank Partners With ArcaMax to Deliver New Yorker-Style Cartoons to E-Mail Subscribers Nationwide

Free Daily Newsletters Bring Cartoons and Custom Purchase Options to New Audiences

NEW YORK, Nov. 6, 2007 (PRIME NEWSWIRE) -- The 90,000 cartoons of The New Yorker's Cartoon Bank are now available as free, daily, permission-based e-mail newsletters thanks to a partnership between The Cartoon Bank and ArcaMax Publishing, a leading provider of family-friendly news and fun on the Internet with 3 million subscribers.

At a time when spam and promotions have made people skeptical of e-mail subscriptions, the cartoons have developed a passionate, loyal following, thanks in part to the widely trusted New Yorker brand. ArcaMax's offering of content from The Cartoon Bank began with dog and cat cartoons, and has expanded to feature five categories including dogs and cats, love and relationships, office humor, food humor, and parenting humor.

"The Cartoon Bank's partnership with ArcaMax marks the first time our cartoon fans can opt in to receive New Yorker-style cartoons delivered daily to their e-mail inboxes," said Bob Mankoff, cartoon editor of The New Yorker and president of The Cartoon Bank. "From the newsletter, people are linked directly to The Cartoon Bank Web site, where they have the option of purchasing that day's cartoon or any other in our collection. What I like most about this partnership is that people who may never have subscribed to The New Yorker or live in other parts of the country can enjoy the cartoon experience that so many here in New York have loved for generations."

Subscribers contacted in an online survey co-sponsored by The Cartoon Bank and ArcaMax echoed Mankoff's sentiment about the value of delivering cartoons daily online: "I like the citified humor, being rural at heart and home," one reader said. Another noted, "It is refreshing to see the lighthearted humor among the 300 pieces of e-mail I see daily trying to sell me something." The reader who called the cartoons "a nice break from the pressures and routines of the day" spoke for many others, and a number of people said they share the office-related cartoons to bring laughs to their colleagues and post them on their walls.

"Subscribers to our Cartoon Bank content often call and write us, so we know how much they value these daily deliveries," says ArcaMax CEO Scott Wolf. His publishing firm also offers other popular cartoon titles, seasonal features, parenting tips, free daily recipes, and an online book club with free classic books and a community for reader discussion, all via free e-mail subscriptions. "Our strong suit is delivering content from brands people already know and trust -- and since The New Yorker is one of the most respected names in publishing, we're not surprised to see how popular these new categories have become."

By visiting www.ArcaMax.com or www.CartoonBank.com, new users can sign up to receive cartoons in any or all of the five categories. Each daily cartoon arrives as part of a newsletter that also includes links to purchase the cartoon from The Cartoon Bank as a framed print, shirt, or note card. Newsletters link subscribers to The New Yorker's content, the New Yorker's online store, cartoons in other categories, and advertising. Each subscriber to ArcaMax's Cartoon Bank newsletters also receives a free New Yorker-style cartoon personalized with his or her name.

About The Cartoon Bank

The Cartoon Bank, a New Yorker Magazine company, (www.cartoonbank.com), features the world's largest resource of magazine-style cartoons. Its digital archive of more than 90,000 cartoons includes every cartoon ever published in The New Yorker. The Cartoon Bank licenses these cartoons to businesses for use on Web sites, in presentations, books, marketing, and direct mail. Customers may also commission cartoonists' original art. For additional information, call The Cartoon Bank at 1-800-897-8666; fax: 1-914-478-5604; or e-mail toon@cartoonbank.com.

CONTACT:  The Cartoon Bank
          Cory Scott Whittier
          914.478.5527
          cory@cartoonbank.com 

          Edelman
          Renee Edelman
          212.704.8249
          renee.edelman@edelman.com