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IPTV Corporation Launches Interactive TV Channel on News Corp.'s British Sky Broadcasting Television Platform

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LOS ANGELES and LONDON, Nov. 6, 2007 (PRIME NEWSWIRE) -- IPTV Corporation ("IPTV" or the "Company") has announced the formal launch of its wholly owned interactive television channel on News Corporation's British Sky Broadcasting "Sky" satellite television service. The Sky satellite television service is available to 21 million viewers in 8.5 million households in the United Kingdom and Ireland. IPTV's channel is located on the Sky Electronic Program Guide as Channel 670.

The Company's channel is the first multi-play dynamic pricing television commerce platform in the world. IPTV's unique proprietary programming is a fast-paced, competitive, trading floor atmosphere that provides live, real-time auctions combined with live video to create a compelling completely interactive television viewing experience.

IPTV's channel combines traditional TV commerce elements seen on Liberty Media's QVC Network and IAC/Interactive Corporation's Home Shopping Network along with dynamic pricing mechanisms found on websites like e-Bay and TV game shows like "The Price is Right". The Company expects that its can bring a new level of interactivity to the millions of Sky viewers through programming that resembles more of a gaming experience or competitive sport than a traditional television shopping show.

IPTV Corporation is an interactive television company based in Los Angeles that is developing innovative video commerce technologies for use on wireless, satellite and broadband-based Internet protocol television platforms.

Forward-Looking Statements

Certain statements in this release, and other written or oral statements made by the Company, including the use of the words "expect," "anticipate," "estimate," "project," "forecast," "outlook," "target," "objective," "plan," "goal," "pursue," "on track," and similar expressions, are "forward-looking statements" and are subject to known and unknown risks, uncertainties and other factors that may cause actual results, performance, or achievements of the company to be different from those expressed or implied. The Company assumes no obligation and does not intend to update these forward-looking statements.

CONTACT: IPTV CORPORATION
         Investor Relations
         212-796-5855
         ir@iptvcorp.tv



 
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