NEWS

WIRES

OTHER

Disney Store Rolls Out Tween Products Nationwide, Offering Tweens An Exciting Holiday Shopping Destination

Exclusive Apparel and Accessories Capture the Spirit of the Wildly Popular Entertainment Properties High School Musical and Hannah Montana

PASADENA, Calif., Nov. 1, 2007 (PRIME NEWSWIRE) -- Starting Nov. 2, Disney Store locations nationwide will offer tweens an exclusive assortment of apparel, accessories and home merchandise based on the popular Disney Channel properties, Hannah Montana and High School Musical. Catering to the passions of tweens around the country who can't get enough of Hannah Montana and High School Musical, Disney Store will also offer guests amazing gifts with purchase, special promotions and discounts on tween related items.

"Disney Store's tween collection allows kids to dress like they are friends with the characters from High School Musical and Hannah Montana," said Amy Hauk, Senior Vice President and General Merchandising Manager, Disney Store. "It's exciting for Disney Store to offer tweens a shopping experience that extends their passion for these popular properties into exclusive merchandise. Our guests in this age group really identify with the characters."

In addition, starting November 1, Disney Stores will offer the High School Musical 2 DVD for pre-sale until its much anticipated retail launch on Dec. 12, along with High School Musical themed gifts with each pre-sale purchase. Stores will offer special deals on all High School Musical CDs and video games.

High School Musical Line:

With a fun retro feel, Disney Store's exclusive High School Musical collection is about fashion, comfort and flexibility. The line features raglan tees and a tiered mini-skirt, inspired by popular dance movies such as Fame, and Flashdance. Raw edges, contrasting stitching and foil accents make the line contemporary. The Wildcats' signature logo and bold red color with athletic-inspired heather grey is featured throughout. Capri pants, in a classic neutral khaki, pair with everything in the collection. Designed for girls ages 6 to 14, these High School Musical fashions come in sizes Tween XS to L.

Beyond apparel, the High School Musical line features spiral journals and photo albums for keeping track of special memories. A High School Musical memo board keeps important notes visible and organized, and the High School Musical alarm clock will help kids get up and on the move. Just for fun, there's a High School Musical trivia game to test knowledge of the characters and the movie. Disney Store is also very excited to introduce acrylic lamps and satin character pillows of the High School Musical cast, including Troy and Chad individually, which are sure to be popular decorative items in tween rooms everywhere.

Hannah Montana Merchandise:

Also rolling out nationwide, Disney Store's Hannah Montana rock'n roll apparel line is designed to make girls feel like a pop star. Combining flashy accent pieces such as a bronze, sequined crocheted shrug with great denim basics like a pleated denim skirt, the Hannah Montana line comes in pink, army green and metallic colors. Foil embellishments and rhinestones along with contrast stitching accent the designs giving them a rock-star feel. Neutral greys and classic silhouettes help maintain Hannah's girl next-door style. Designed for girls ages 6 to 14, the Hannah Montana fashions come in sizes Tween XS to L.

Accessories include magenta boots, a ruffled hobo bag, and a magenta guitar bag with a strap designed like the fret board of a guitar.

With Hannah Montana toys for the holidays, girls can really rock out. Music inspired toys include a karaoke microphone and digital guitar. A Hannah Montana wall clock and Hannah Montana guitar pillow will add flare to any tween bedroom.

Disney Store's exclusive High School Musical and Hannah Montana items make great gifts for tweens this holiday season. Guests can shop online at www.disneystore.com or call 1-800-757-5933 to find one of Disney Store's more than 300 retail locations nationwide.

About Disney Store North America

Disney originated the themed retail environment when it opened the first Disney Store in Glendale, California in 1987. Disney Store currently operates over 300 locations in the United States and Canada that offer immediate access to exclusive Disney Store products. Disney Store North America is owned, and under license operated, by a subsidiary of The Children's Place Retail Stores, Inc., a leading specialty retailer of apparel and accessories for children.

The Disney Store logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3055

CONTACT:  Ronstadt & Associates PR
          Nina Ronstadt
          619.224.3186
          nina@ronstadtpr.com