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Entropic Communications and BROWAN Communications Form a Strategic Partnership in China

New Partnership Offers Entropic's c.LINK Access Technology as a Low-Cost High-Speed Internet Service With Future Ability to Deploy Video and Voice

SAN DIEGO, Oct. 30, 2007 (PRIME NEWSWIRE) -- Entropic Communications, Inc., a leading provider of systems solutions to enable connected home entertainment, today announced its first strategic partnership with a Chinese-owned company, BROWAN Communications, to deliver innovative broadband access solutions to the Chinese market. This strategic partnership allows BROWAN to offer its customers, leading MSOs and cable operators in China, product solutions to economically deliver triple play services over the existing cable infrastructure to single-family homes and high-density multi-dwelling units (MDUs).

BROWAN is integrating Entropic's c.LINK Access technology in network controllers and customer premise equipment for service provider deployment throughout China. BROWAN customers plan to implement these solutions initially to offer low-cost, high-speed Internet services, but will be able to easily add additional communication services in the future which take advantage of c.LINK's full range of data, voice and video capabilities.

"BROWAN is a highly innovative company and a respected brand. They have chosen to leverage our c.LINK Access technology to enable their customers to offer cost effective enhanced broadband communication services to the Chinese market," commented John Graham, VP of Marketing at Entropic Communications. "We are delighted to be working with BROWAN to build a prosperous long-term partnership."

c.LINK Access is the "Ideal Technology Solution"

With Entropic's c.LINK Access, service providers have a cost-effective solution for delivering combined IP video, voice and data services to consumers with ease. Since c.LINK Access has been designed to work over the existing coax infrastructure, operators can deliver revenue enhancing premium services without making significant investments in new capital expenditures. With the flip of a switch, BROWAN customers can deliver enhanced video and voice service functionality without the need for labor-intensive hardware installations. By partnering with Entropic and integrating its c.LINK technology, BROWAN will be able to offer Chinese service providers solutions that meet their diverse broadband requirements with world class equipment and management software.

"We are very pleased with the c.LINK Access technology which enables BROWAN to provide future proofed Broadband products that will provide new service platforms for our customers," stated Jeff Qiang, CTO and VP of BROWAN Communications Inc. (Shanghai). "c.LINK Access developed by Entropic Communications is the ideal technology solution for us in China because it can be implemented with existing coaxial wires and does not require capital intensive improvements such as infrastructure and equipment upgrades."

BROWAN's network controllers and customer premise equipment with Entropic's c.LINK systems solution will be deployed in several Chinese cities and provinces including Tianjin City,Suzhou City/Jiangsu Province, Dongguan City/Guangdong Province, Rui'an City/Zhejiang Province, and Huangshan City/Anhui Province. This is the first time Entropic has aligned with a Chinese-owned company and the partnership is forged out of BROWAN's commitment to deliver broadband services to the Chinese population and Entropic's commitment to develop easy to deploy, cost-effective technologies.

About Entropic Communications

Entropic Communications, Inc. is a leading fabless semiconductor company that designs, develops and markets systems solutions to enable connected home entertainment. The company's technologies significantly change the way high-definition television-quality video and other multimedia content such as movies, music, games and photos are brought into and delivered throughout the home.

For more information, please visit www.entropic.com.

The Entropic Communications logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4255

CONTACT:  Entropic Communications, Inc.
          Susan Huberman, VP, Corporate Communications
          858/625-3200, ext. 348
          shuberman@entropic.com

          Global Fluency
          Meggan Powers
          650/433-4145
          mpowers@globalfluency.com

          BROWAN Communications
          Jeff Qiang, CTO & VP
          (021) 6465-6780, ext. 868
          jeff.qiang@browan.com