Published:
EzRez Technology Powers American Airlines Vacations Revamped Online Packaging Site
San Francisco-Based EzRez Delivers Competitive Vacation Packaging and Loyalty Redemption Solutions to Attract Consumers

EzRez Software, Inc., a provider of
online travel packaging and merchandising solutions, today announced its
agreement with American Airlines Vacations to help power the carriers'
revamped travel agency and consumer vacation Websites. Through the
partnership, EzRez has supplied American Airlines Vacations with its
leading online travel packaging, booking and loyalty redemption
technologies, now accessible at www.aavacations.com.
"Through our travel technology solutions, EzRez has helped American
Airlines Vacations, the vacation arm of the world's largest airline,
dramatically enhance its Web presence and capitalize on the multi-billion
dollar online vacation package market," said John Swanciger, Senior Vice
President of Strategic Planning for San Francisco-based EzRez. "By
utilizing EzRez' existing services, American Airlines Vacations avoided the
need to rebuild and configure a site from scratch, while still yielding a
completely branded and customized online travel experience that broadens
the consumer scope beyond just flights."
Specific to the recently re-launched www.aavacations.com consumer site and
www.aavacations.com/agent travel agent site, EzRez powered:
-- Flexible Vacation Packaging: site visitors have the ability to combine
flight, hotel, car rental, destination activities, and more, based on each
visitor's specific needs -- which saves travelers time and money. EzRez'
technology now enables visitors to compare available inventory in real-time
to create the best deals possible.
-- Complete Travel Booking Engine: in addition to dynamic packaging,
EzRez also provides the tools to book a wide range of individual travel
components online, including air, hotel, rental cars and destination
activities.
In addition, www.aavacations.com provides additional functionality in
partnership with the American Airlines AAdvantage Program.
-- AAdvantage Frequent Flier Vacation Package Redemption: EzRez powers
American Airlines Vacations with its Loyalty product suite, enabling
www.aavacations.com site visitors to utilize their frequent flier miles on
trip components including hotel, car rental and more -- a rare offering
among online travel sites. The ability to apply miles to a wider range of
merchandise greatly enhances consumer redemption, which strengthens
customer allegiance.
"American Airlines Vacations revamped packaging website is more in line
with how consumers expect to book and interact with today's travel
providers -- more flexibility, more control, and the best prices and
inventory selection possible," said Suzanne Rubin, President of American
Airlines Vacations. "Working with EzRez allowed us to re-launch competitive
websites to streamline and enhance our customer's booking experience."
Visit www.aavacations.com to explore EzRez technologies at work, or go to
www.ezrez.com for more information.
About EzRez Software Inc.
Founded in 2003, EzRez Software Inc. is a software company that helps any
business enhance its Web presence with intelligent and easy packaging and
selling of air, hotel, rental car, vacation activities, and other related
travel components for customers to purchase online or through a travel
agent. In addition to packaging and merchandising solutions, EzRez offers
the needed inventory through direct access to its vast network of
travel-related services and distributors, helping to broaden offerings and
lower distribution costs while increasing efficiency. More information is
found at www.ezrez.com.
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