Omniture Appoints New Human Resource Executive

Lina George to Lead Acquisition Integration, Recruiting and Global Expansion

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the appointment of Lina C. George as senior vice president of human resources at Omniture. A seasoned human resources veteran, George will oversee the integration of employee talent across Omniture's recent acquisitions, spearhead the company's recruiting strategy and manage the expansion of Omniture as the company opens new offices in markets throughout the world.

Ms. George has served as the human resource senior executive for such companies as Sterling Commerce, Maxtor, Verio, and AT&T Broadband. While at these companies, she was responsible for the development, design, and implementation of HR strategies that impacted staffing, retention, and recruiting; acquisitions, succession planning and change management; and metrics for HR-related performance outcomes. Ms. George also has a legal background in employment and labor law and is a member of the Colorado Bar.

"Lina has worked for companies that have experienced significant growth and change," said Josh James, co-founder and CEO, Omniture. "Bringing Lina George on board is an important step in preparing Omniture for the next phase of our company's expansion."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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