iPost Expands Client List With The Bon-Ton Stores

Retail Giant Chooses iMM Service From Strategic Email Solutions Provider

iPost, a strategic email solutions provider, has added The Bon-Ton Stores to its rapidly expanding list of clients for the iPost Mailing Manager (iMM) service. The Bon-Ton Stores operates about 280 department stores under eight nameplates in 23 states, including the Bon-Ton, Elder-Beerman, and Carson Pirie Scott banners. The stores sell branded (Calvin Klein, Estée Lauder, Liz Claiborne, Nautica, and Waterford) and private label women's, children's, and men's clothing; accessories; cosmetics; and home furnishings.

Like other major corporations that recognize the importance of effective email marketing programs to enhance their brand and to compete in today's marketplace, The Bon-Ton Stores has turned to iPost as a capable and well-respected enterprise email service provider. iPost offers the right mix of products, strategic services, and support to meet the many changing and challenging needs in any email environment. The Bon-Ton Stores chose iPost's Mailing Manager (iMM) as just the right iPost solution to meet their needs.

The iMM solution is ideal for companies that take sensitive customer information over the Internet. iPost Vice President of Sales Marsha Stark explained why the iMM service is so attractive to large retail companies that include an online sales program. "By using the ASP site, clients are bound by rules and regulations found in their Service Agreement which includes content and privacy regulations for any mailing performed with the iPost service," Stark said. "The iMM website takes every reasonable precaution to protect our clients' and email recipients' information. When users submit information via the website, that information is protected both online and offline. When the iMM site asks users to enter sensitive information or displays sensitive information, that information is encrypted and is protected with the standard SSL security protocol."

In addition to rapidly expanding its client list for its wide range of enterprise email solutions, iPost is also gearing up for its participation in the Direct Marketing Association DMA07 Conference and Exhibition, the world's largest event for marketers for inspiration, education and innovation. The DMA07 Conference and Exhibition will be held Oct. 13-18 at McCormick Place West, Chicago, IL.

"We look forward to DMA07," said Ms. Stark. "It's the biggest direct marketing event of the year, and it gives us an opportunity to network with colleagues and potential clients."

A form is available at http://www.ipost.com/request.htm to request information about iPost's range of services or to request a demo. You can also send email to info@ipost.com or call toll free at 1-877-934-7678.

About iPost

Founded in 1996 by a team of email and data technology experts, iPost creates effective email campaigns for driving sales, website traffic, and integrated branding programs. The company is located just north of San Francisco, and serves more than 200 clients, including Keds, Armani Exchange and Fujitsu. For more information on iPost, contact Marsha Stark at 415-382-4000 or mstark@ipost.com. Also visit www.ipost.com.

About The Bon-Ton Stores

Fashion hounds lost in the wilds from Maine to Montana can take refuge in The Bon-Ton Stores. The company operates about 280 department stores under eight nameplates in almost 25 states, including the Bon-Ton, Elder-Beerman, and Carson Pirie Scott banners. The stores sell branded (Calvin Klein, Estée Lauder, Liz Claiborne, Nautica, and Waterford) and private-label women's, children's, and men's clothing; accessories; cosmetics; and home furnishings. The Bon-Ton Stores acquired the 142-store Northern Department Store Group from Saks in 2006, doubling its store count. The firm also operates two furniture stores. The Grumbacher family, who founded The Bon-Ton Stores in 1898, owns about 37% of the company's stock. Bon-Ton's rise to the top of the Hot 100 results from the purchase of a group of department stores that more than doubled the company's size and sales.