Innovative program allows retailers to help consumers fight childhood obesity epidemic.
Kid Fitness, a program that is broadcast nationally by PBS stations in 172 markets and to more than 80 million households announced today its intent to expand the license and use of the company's award-winning health and fitness public television programming for retailers.
The company's complete second-season Kid Fitness DVD collection is now available for health- and diet-conscience consumers who are actively seeking quality products to fight childhood obesity in a way that's a whole lot of fun for kids. Backed by an Emmy Award-winning directorial and writing team, the live, interactive public television series designed for two- to eight-year-olds is set in a tropical jungle backdrop and features a Super Health Hero and his animal friends.
Each Kid Fitness episode is shot in high definition and incorporates physical activity, healthy recipes, nutrition tips, original music and edu-venture (education and adventure) story lines designed to get children moving and developing healthy habits to help prevent sedentary lifestyles, obesity and health-related issues. Segments feature age-appropriate concepts in the sciences (physical, biological, zoological), and in geographic and multicultural literacy. Social issues that affect children, such as team work, bullying and caring for the environment, are also included.
"Kid Fitness is a media production company first," says Paul Neville, CEO and founder of Kid Fitness. "We're already in the midst of shooting season three. We decided to open our DVD license to interested retailers and third parties to help us keep up with demand. Our goal is to provide parents with educational tools of the highest standard of quality and content help combat childhood obesity through awareness, education, nutrition and movement."
American children represent a shifting retail market with an estimated $500 billion in total retail spending. As the dynamics of the childhood obesity epidemic increase, consumer spending by parents, family members and guardians will continue to trend towards products and services attempting to stem the obesity tide.
Unlike most media properties targeted at the children's fitness market, which may offer only one or two stand-alone titles, the Kid Fitness' DVD collection of thirteen "televised" shows combines the best of both worlds for retailers. Consumers who aren't familiar with Kid Fitness can catch the show on their local PBS station, watch their kids dance and sing, and then make a confident purchase (MSRP $19.99 per DVD) every time their children ask for more.
As far as reseller programs go, Kid Fitness is about as easy as it gets.
The company designed the program primarily for small to medium retailers, shop owners, kiosks, daycare centers, and even fitness centers to carry the line at more than 55% off MSRP. Retailers can start with the company's Express level, which provides full wholesale discounts without requiring any annual volume sales commitments. Interested parties can visit www.kidfitnesstv.com/partners.htm to request a reseller kit and to learn which cities are airing the program within their respective markets.
About Kid Fitness, Inc.
Founded in 2003, Kid Fitness, Inc., has developed comprehensive media-based programs to assist young children in improving fitness and health. Specifically, the Company's exercise programs target a growing national health concern known as Child Obesity. The Company has a multi-year contract with American Public television, a national program distributor of PBS. Kid Fitness has just completed series 200, which consists of 13 episodes produced in high definition, and is now available in more than 82 million American households. For more information, visit http://www.kidfitnesstv.com.
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