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PHOTO AVAILBLE: Delivering Side-sleepers a Supportive Design Without Sleep Attire

August 5 - 7, 2007 Kush "Your Bedtime Cleavage Cushion" TM, the patent-pending and trademarked supreme sleep accessory, revealed at NYC Lingerie Show.

Women spend billions of dollars every year fighting signs of the aging process. A subtle, easy to use, but totally effective device was introduced at a NYC Lingerie Show. Many side-sleeping women have to resort to sleep bras with annoying straps and pressure or try holding a pillow between their breasts while sleeping. Gravity is not a friend as it pulls one breast down against the other into an unnatural position. Kush comes to the rescue - it compliments the breasts by keeping them in their natural shape and provides complete breast support all night long. Kush has an anatomically contoured design with a slip resistant surface which is so light and comfortable that users forget it's even there. Designed for women cup sizes B and larger, Kush provides gentle support while cushioning the breasts and reduces the unsightly wrinkles and creases that can form in the cleavage area.

Kush, marketed through Arc Luxe LLC ">, is the creation of CEO Cathinka Chandler, who designed and tested the product over a two-year period with the advice of medical professionals and engineers. "I wanted a sleep accessory to provide comfort and breast support when I slept on my side," Chandler commented, "and Kush was the answer. I designed it to be slip resistant so it fits comfortably between the breasts without the need for restraints or straps. I believe Kush will become a favorite bedtime companion for millions of women. Itas easy to use and very affordable."

Kush users agree: "The first time I wore Kush, I could not believe how comfortable it felt and how much I really needed it. The unique material keeps Kush in place and the shape adheres to your cleavage perfectly. As a nursing mom, it provides great support and offers the comfort desired when sleeping on your side during pregnancy. This will be the gift I give to all of my pregnant friends." Susan O'Neill, Matthews, NC

"I am amazed that I can't even feel that Kush is there. It's such a nice, light and comfortable device that snuggles perfectly in the cleavage area. I am a bit of a restless sleeper, and Kush just adapts and moves with your body so easily. I am so happy a product is now here to help women do away with those wrinkle lines in our beloved dA©colletA© area. Thank you, Kush." Mallane deJong, Charlotte, NC

Kush, "Your Bedtime Cleavage Cushion," has enjoyed an enthusiastic reception from medical doctors, chiropractors and therapists whose patients can benefit from the comfort and support this exciting new invention offers.

To learn more about Kush, contact Arc Luxe LLC at 1-877-ARC-LUXE or visit 'http://www.arcluxe.com'.

MEDIA: For additional product or model use photos, e-mail Info@arcluxe.com.
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   Arc Luxe LLC.
   Charlotte,    NC,     28204
   USA
   704-376-6552 (phone)
   CChandler@charlottelawoffice.com