eBenefits Direct, Inc.'s Wholly Owned Subsidiary L A Marketing Plan LLC Launch of Dominican Call Center and Rights to Televise Commercials Targeted at the Hispanic Markets With Its RightHealth Plans

L A Marketing Plans LLC, a wholly owned subsidiary of eBenefits Direct, Inc. (PINKSHEETS: EBFD), stated with the launch of its Dominican call center and with its ability to televise commercials the company will be able to tap the Hispanic uninsured health market which is the largest uninsured ethnic group in the country. With this ability to directly target this market we will give the Hispanic uninsured a path to access discounted pricing on medical services and policies and as a direct benefit of the program, members consequently receive a multitude of Lifestyle Services as well as additional insured benefits for the member and their family that can potentially save on the out-of-pocket expenses of traditional health care.

About RightHealth Plans:

The RightHealth association discount program is a membership organization comprised of a multi-thousand member base of families, individuals, employers, and employees. The nationwide association empowers the individual member with the financial clout and protection of a large organization. The RightHealth program provides its members with access to discount pricing on medical services and policies. As a direct benefit of the program, members consequently receive a multitude of Lifestyle Services as well as additional insured benefits for the member and their family that can potentially save on the out-of-pocket expenses of traditional health care.

About eBenefits Direct, Inc.:

eBenefits Direct, Inc. is a nationwide leader in the direct marketing and distribution of a wide range of health and life insurance products to individuals, families and groups. eBenefits Direct, Inc. has revolutionized the way health and life insurance has historically been sold. eBenefits Direct, Inc.'s approach is through many mass distribution areas such as call centers, the internet and massive lead generation programs. eBenefits Direct, Inc. is a fast growing direct response marketing organization and Technology Company. By utilization of its many call centers across the country, it enables an individual to efficiently purchase health and life insurance as well as medical and discount service programs directly from their computer.

Learn more about eBenefits Direct by visiting: www.ebfdcorp.com