eBenefits Direct, Inc.'s Wholly Owned Subsidiary, L.A. Marketing Plans, LLC Receives Approval for First Hispanic Television Commercial to Promote the RightHealth Programs

eBenefits Direct, Inc.'s (PINKSHEETS: EBFD) wholly owned subsidiary, L.A. Marketing Plans, LLC, recently received approval from Access Plans USA to release a commercial to be aired on several Hispanic networks across the United States.

"Almost one-third of all Hispanics in the United States have no health insurance, and the total number of Americans without health insurance was over 45 million as of 2004, or over 15 percent of the population." These estimates are from the Center on Budget and Policy Priorities (CBPP - 2004 Census Data).

There are over 15 broadcast television and cable stations that cater to the Hispanic market place. The approved commercials are targeted to this marketplace, which has estimated 40 million viewers which is Ebenefit's potential targeted market base.

"We are extremely excited to be able to provide a variety of affordable discount medical services and other related programs to the Hispanic market. It is very difficult for many Hispanics to purchase any kind of healthcare. We want to provide lower cost comprehensive programs where these targeted consumers can save money on such things as doctor visits, hospital, dental, visual and other related services," stated Randy Schleger, President of eBenefits Direct.

About eBenefits Direct, Inc.:

eBenefits Direct, Inc. is a nationwide leader in the direct marketing and distribution of a wide range of health and life insurance products to individuals, families and groups. eBenefits Direct, Inc. has revolutionized the way health and life insurance has historically been sold. eBenefits Direct, Inc.'s approach is through many mass distribution areas such as call centers, the internet and massive lead generation programs. eBenefits Direct, Inc. is a fast growing direct response marketing organization and Technology Company. By utilization of its many call centers across the country it enables an individual to efficiently purchase health and life insurance as well as medical and discount service programs directly from their computer.

Learn more about eBenefits Direct by visiting: www.ebfdcorp.com

About Access Plans USA

Access Plans USA distributes a broad array of health insurance products to individuals and families and non-insurance health care discount programs to affordably address the needs of uninsured or underinsured individuals. The Company also provides third party claims administration, provider network management, and utilization management services to employers and employee groups. Access Plans USA provides the highest quality of products and administrative services that work for our customers. We are committed to assuring that our clients have access to health care that they need at prices they can afford. For more information on Access Plans USA, Inc. please visit http://www.accessplansusa.com.