eBenefits Direct, Inc.'s Wholly-Owned Subsidiary, L.A. Marketing Plans, LLC, Launches New Call Center in the Dominican Republic to Market the RightHealth Programs to the Hispanic Community

L.A. Marketing Plans LLC New Office to Target the Millions of Uninsured Hispanic Americans

eBenefits Direct, Inc.'s (PINKSHEETS: EBFD) wholly-owned subsidiary, L.A. Marketing Plans, LLC, recently launched a new Call Center in the Dominican Republic. This Call Center will market and sell the RightHealth programs to consumers throughout the United States. There will be a concentration on the Hispanic market as this Call Center has developed several, unique marketing strategies including the use of various commercials to be aired throughout all Hispanic markets during the next year.

Almost one-third of all Hispanics and one-fifth of all African-Americans in the United States had no health insurance in early 1998, compared with 12.2 percent of Caucasians. Additionally, African-Americans were the most likely to be covered by public insurance, while Caucasians were the most likely to maintain private insurance coverage. The total number of Americans without health insurance was 42.3 million, or 15.8 percent of the population; these estimates are from the Agency for Healthcare Research and Quality's 1998 Medical Expenditure Panel Survey (MEPS) and in an August 2, 2000, press release from the Agency for Healthcare Research and Quality of Rockville, MD, "Hispanic and Black Americans [are] still more likely than Whites to be uninsured." Additionally, according to Elena Rios, MD, MSPH President & CEO, National Hispanic Medical Association, in the last decade, the number of uninsured Hispanics has increased from 7.4 million to 12.8 million.

"We are extremely excited to be able to provide a variety of affordable medical discount services and programs to the Hispanic community. It is almost impossible for many Hispanics to purchase any kind of healthcare. We want to provide lower-cost, comprehensive programs where the consumer can save money on such things as doctor visits, hospital and dental care," said Randy Schleger, President of eBenefits Direct.

"We are extremely excited to be able to market these products through our international call center location. We believe this is the first step in attracting the Hispanic consumers, and we anticipate a significant amount of sales in such states as Texas and Arizona."

About eBenefits Direct, Inc.:

eBenefits Direct, Inc. is a nationwide leader in the direct marketing and distribution of a wide range of health and life insurance products to individuals, families and groups. eBenefits Direct, Inc. has revolutionized the way health and life insurance has historically been sold. eBenefits Direct, Inc.'s approach is through many mass distribution areas such as call centers, the Internet and massive lead generation programs. eBenefits Direct, Inc. is a fast-growing direct response marketing organization and Technology Company. By utilization of its many call centers across the country it enables an individual to efficiently purchase health and life insurance as well as medical and discount service programs directly from their computer.

Learn more about eBenefits Direct by visiting: www.ebfdcorp.com