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AeroGrow International, Inc. Retains Genesis Select as Institutional Investor Relations Firm

AeroGrow International, Inc. (NASDAQ: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® kitchen garden appliance, has retained Genesis Select Corporation (www.genesisselect.com) to initiate a comprehensive institutional investor relations program. Genesis Select will assist AeroGrow in building long-term relationships with portfolio managers, buy- and sell-side analysts and the investment community at large.

"Genesis Select has demonstrated the ability to generate significant investor interest in micro-cap companies as measured by both increased institutional ownership and research coverage for their clients," said Michael Bissonnette, Founder, Chairman & CEO of AeroGrow. "When you combine that expertise with AeroGrow's proprietary technologies, expanding product line and significant reorder revenue potential, I think we have a compelling story to tell."

"AeroGrow is one of the most exciting new consumer product companies catering to the health, wellness, and lifestyles categories to come along in years," said Budd Zuckerman, President of Genesis Select. "The Company's proprietary, patent-pending garden systems allow the consumer to enjoy fresh herbs, vegetables, and flowers year-round, growing in an attractive, easy-to-use garden using dirt-free, NASA-proven, aeroponic technology. The Company is dramatically expanding their distribution channels to include retailers like Williams Sonoma and Linens 'n Things; catalogers like SkyMall and Frontgate; televised shopping channels like QVC; and direct response channels, including web and infomercial. They've had an amazing amount of press as well, in print, television and web. Genesis Select has had great success uncovering early stage growth companies in the consumer arena, and we believe that AeroGrow has all the qualities to be the next 'must have' consumer product."

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden®, the world's first kitchen garden appliance. The AeroGarden features NASA-proven, dirt-free aeroponic technology, allowing anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, strawberries and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.

About Genesis Select Corporation

Genesis Select Corporation (www.genesisselect.com) is an independent investment advisory and financial communications firm that specializes in micro through mid-capital public companies. The firm's senior professionals integrate knowledge and expertise gained over 50 years at prominent Wall Street firms. Genesis Select works closely with clients to maximize shareholder value through strategic institutional investor relations and financial communications programs.

FORWARD-LOOKING STATEMENTS

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Michael Bissonnette and/or the Company, statements regarding growth of the AeroGarden product line, optimism related to the business, expanding sales and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the kitchen garden appliance market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.