Daily News header

More Space for MySpace: Murdoch puts a stake in the heart of broadcast TV

by Claudia Strasbaugh

Known world wide as the ultimate spot for networking, MySpace is increasing it's already dominant power if that's possible, by adding the IPTV market to it's bag of tricks.

It has quietly without fanfare, media flair, or bidding warfare, struck a deal with some Hollywood talent, expecting this little group to start new broadcasts of their first original series. Unlike traditional stations on air, this time jumping right to online shows. This once more guarantees MySpace the inalienable right to term itself once again, "A Pioneer among emerging markets".

MySpace refuses to comment on having closed the deal. No surprise, being a product of News Corp with huge audiences already available. Launching it from their ideal platform already in place would make success nearly a slam dunk. Of course provided the shows are any good. Rumors are flying that similar projects are already under way by others but with financing no issue MySpace has the edge when it comes to reaching a massive amount of people right from the beginning. Not having to build an audience is a gigantic leg-up in any form of entertainment.

Zwick and Herskovitz, drivers of such TV hits as "My So Called Life", and "Thirtysomething" will divide QuarterLife into shorter pieces for Web viewers according to solid sources.

MySpace is reported to have already paid $400,000 per episode.

Standard TV as we know it today, now a rapidly aging medium, is bound to sustain one more major hit as a result of this. With viewers already going to the Internet for News, it would do well to reinvent itself as quickly as possible.

We see most stations asking for videos, YouTube material with download availability in place such as "I Report" but is it too little too late?

Probably not, provided it meets the demand rise for IPTV already in play. That means meeting demand for content when demanded, any hour of any day. Time Warner has been a big player in such changes with it's "On Demand" offerings.

Enough customizable media to hold the fort, and the audience, for right now. They'd do well to move fast, while MySpace won't unequivocally confirm their big leap they don't deny it and promise confirmation announcement coming - soon, to a monitor-near-you.

  Please leave a comment here     If it does not display within 10 seconds, please refresh the page

Related Top Stories News

For the first time, the World Health Organization (WHO) has issued guidelines on testing, treating and managing latent TB infection (LTBI) in individuals with high risk of developing the disease.
The Chicago Actors Studio; which has turned out many stars, is discussed here by The Hollywood Sentinel.
As HIV prevention needs and contexts vary, it is important to expand the range of effective prevention options that people can use, Archbishop Desmond Tutu said.
Nepalis are pessimistic about a new constitution being completed, and political players are more interested in their own power than getting anything done.
Russian model and actress Ellen Alexander has been named on many lists as Hollywood's Sexiest new Rising Star. This is an exclusive interview with the actress and fashion model who is taking the entertainment industry by storm.
As implementation of domestic tobacco control laws and global tobacco treaty advance, the tobacco industry is facing the heat. The industry has sued governments when they attempt to implement life-saving tobacco controls

 

NewsBlaze Writers Of The Month



Popular Stories This Month

newsletter logo

NewsBlaze
Copyright © 2004-2014 NewsBlaze Pty. Ltd.
Use of this website is subject to our Terms of Service and Privacy Policy  | DMCA Notice               Press Room   |    Visit NewsBlaze Mobile Site