Source Direct Holdings, Inc. to Cancel More Than 9% of Its Common Stock

Source Direct Holdings, Inc. (OTCBB: SODH) announced today that it is canceling a total of 724,184 shares of Common stock from the treasury reducing the total issued to 8,429,452 representing 9% of SODH's issued and outstanding Common Shares. 5% or better Share holders and insiders hold 5,010,181 shares, with and additional 2,282,395 shares that are restricted, representing approximately 86% of the company. As of today there are 110 shareholders of record. SODH common stock, after a rollback on December 4, 2006 of a 25:1, at an average of .10 per share, left most of the float at a $2.50 per share average. Since the rollback the stock has traded at a daily average of .30 cents or about .01 per rollback.

The company canceled 724,184 shares of its outstanding Common Stock reducing the total issued and outstanding stock to 8,429,452. Affinity Financial and Source Direct Holdings, Inc. entered into an escrow agreement which did not materialize. Due to the dissociation between Affinity Financial and Source Direct Holdings, Inc. will no longer have any association with Affinity Financial.

Source Direct Holdings, Inc. is actively engaged in seeking out Media and Product awareness firms. Source Direct is seeking to expand its IR firms internationally or domestically, which will also help to handle day-to-day shareholder activities.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning Technology Company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion-dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.