Published:
McCoy's Building Supply Selects nFusion as Agency of Record
McCoy's, one of the largest family-owned retail
building supply companies in the US, has selected integrated marketing
agency nFusion Group, LLC as its interactive Agency of Record. nFusion will
develop and execute interactive marketing strategies designed to engage
customers and position McCoy's as the first place to go when seeking
information and products for home upgrades. The ongoing campaign includes a
new website, online marketing, positioning and media strategies.
"nFusion understands how to support our business goals by combining its
expertise in technology and innovative creative marketing to help us obtain
measurable results -- both in building our brand and increasing our sales,"
said Dan Stauffer, vice president of marketing for McCoy's.
nFusion won the McCoy's account in a four-stage process that demonstrated
how nFusion and McCoy's would work towards the retailer's business goals
via a marketing campaign. The agency has recently won new clients in areas
ranging from beverages and casual dining to healthcare and business
services.
"We have a lot of admiration for the great organization that McCoy's has
built," said nFusion CEO John Ellett. "They have demonstrated an eagerness
to evolve their marketing efforts into new media and outlets, providing our
team with the flexibility to create an innovative, powerful campaign."
About nFusion
nFusion is an integrated marketing agency that partners with clients to
craft insightful and effective media-holistic campaigns. It blends
strategy, technology and creative to create demand and build brands.
Headquartered in Austin, Texas, nFusion is one of the fastest growing
agencies in the country and can be found online at www.nfusion.com.
About McCoy's
Founded in 1927, McCoy's is a retail building supply company providing a
complete array of building materials and services to its customer base of
those who are "born to build." The San Marcos, Texas-based McCoy's employs
over 2,000 people and operates 84 stores in five states, including
Arkansas, Mississippi, New Mexico, Oklahoma and Texas. The company can be
found online at www.mccoys.com.
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Daily NewsTags: ,Lifestyle and Leisure:HomeandGarden, ProfessionalServices:Advertising,PRandMarketing, RealEstateandConstruction:Construction, ,TX,AUSTIN, TX
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