DOGSWELL (R) Revolutionizes the Natural Pet Treat Industry Once Again With the Introduction of VEGGIE LIFE(TM) , a New Line of Enhanced Treats Made With Vegetables, Fruits and Chicken -- Because Dogs Like Veggies Too

In October 2004, DOGSWELL®, a leader in the natural pet treat industry, became the first company to supplement pure chicken breast jerky for dogs. In May 2007, DOGSWELL® launched Biscuits with Benefits(TM), one of the first dog biscuits made from all-natural chicken breast infused with healthy supplements. Containing absolutely no wheat, corn or byproducts -- ingredients typically found in most dog biscuits on the market -- Biscuits with Benefits(TM) have become a healthy treat alternative for health-conscious pet owners.

At this time, DOGSWELL® is pleased to become the first company to supplement vegetable and fruit chews for dogs. VEGGIE LIFE(TM) is available in two of DOGSWELL' s most popular formulas; HAPPY HIPS® is fortified with Glucosamine and Chondroitin for healthy hips and joints and VITALITY(TM) is fortified with Flaxseed and Vitamins A and E for healthy eyes, skin, and coat.

VEGGIE LIFE(TM) comes in a variety of appetizing combinations and sizes. Sweet Potato Chews are available in a 5oz and 15oz resealable bag and Sweet Potato Fries are available in a 5oz resealable bag. Sweet potato is a great low-calorie food rich in Calcium, Potassium, Phosphorus, Iron, Thiamin, Riboflavin, Niacin and Vitamins A, C and B6. In addition, sweet potato is significantly high in fiber and low in cholesterol, and it serves as a wonderful natural alternative to rawhide and chew bones. In addition, VEGGIE LIFE(TM) also includes fruits and vegetables wrapped with all-natural chicken breast. Wraps are available in 5oz resealable bags, including Chicken & Sweet Potato, Chicken & Carrot, Chicken & Apple and Chicken & Banana.

"Most dog-owners are unaware as to how much their dogs love vegetables and fruits," states Marco Giannini, Founder of DOGSWELL®. "Not only are they delicious, fruits and vegetables also play an important role in the health of dogs, as they do in humans. With the launch of VEGGIE LIFE(TM), DOGSWELL's, intent is to make sure that all members of the family get their recommended daily servings of fruits and vegetables," he added.

About DOGSWELL® LLC

DOGSWELL® is located in Beverly Hills, CA and was founded by Marco Giannini in 2004. DOGSWELL® and CATSWELL(TM) products are carried in over 5,000 upscale pet stores and natural food stores across the country. The product line for dogs includes HAPPY HIPS®, HAPPY HEART®, VITALITY(TM), MELLOW MUT® and BREATHIES® and for cats the product line includes VITAKITTY® and HAPPY HIPS®. For more information about current and future DOGSWELL® products, please visit www.dogswell.com. For distribution, please call 888.559.8833 or email stephanie@dogswell.com. For all press inquiries, please contact Darren Jordan at 323.230.7379 or darren@thejordanagency.com.