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Beauty Company Says "No" to Young Hollywood and Hello to Health and Beauty

Paris Hilton, Lindsay Lohan Force Change in Thinking

Young Hollywood stars have been used to promote products ranging from hamburgers to beauty aids with the fashion and beauty industry using stars at a greater rate to support their latest offerings.

This is about to change according to Hal Robb the managing director of Nutralove a fast growing beauty company with offices in Paris, Bangkok and now the United States. "There is a growing awareness in the United States that real beauty is a combination of things that the current crop of stars do not possess." The recent arrest of Lindsey Lohan, Paris Hilton and the bizarre behavior of Britney Spears casts doubt on how bankable young Hollywood is today.

Bad behavior in Hollywood is not new, but seems to be reaching a point where advertisers are taking a fresh look. Robb's company is even more cautious because customers in his home base of Europe and Asia have known for some time that health and beauty are connected. "Because real beauty is built from the inside out and the over the top party scene in Hollywood is inconsistent with our brand we will not be using any of the current crop of stars. While our brand is hip and trendy and used by stars at Nutralove we think we can be the brand of choice without the need for young Hollywood," Robb said. "In the past, the shock value of your star getting more press was a plus. Today it is a big negative and I think this is refreshing."

Because of this conduct, Nutralove has gone one step further and has invited people in the United States to email them with photos and a 50 word description of themselves to be the next Nutralove spokes model. "If you like to have fun, are beautiful, trendy, hip and cool without the drama you are invited to contact us," Robb commented. Nutralove can be reached at www.nutralove.com or iamnothollywood@nutralove.com