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Pitfalls in International Public Relations: Lessons Learned Around the World

The International Committee of the Public Relations Society of America (National Capital Chapter) will host a panel discussion on message development and branding on Wednesday, May 23 at the National Press Club.

Learn from experts how to be more effective in crafting messages and developing communications/PR strategies that will resonate with international audiences. Our panel of specialists will illustrate the importance of cross cultural awareness and its role in creating communications strategies and will highlight factors to consider in approaching multi-national audiences.

Our panel of speakers includes: Ms. Sirin Koprucu- President of Strategic Straits Inc. who will explore elements of cultures that impact the development of PR strategies; Ms. Roquena Domingo- Vice President of International Affairs with Edelman who specializes in cross cultural PR issues; Mr. Moncef Bouhafa- President of Center for Development Communications, supporting communications initiatives around the world; Ms. Gemma Puglisi- Assistant Professor, School of Communications at American University

The National Press Club is located at 529 14th Street NW, Washington, D.C. 20045. The program will include a cash bar reception from 6:00 to 6:30 p.m., and the panel discussion itself will run from 6:30 to 8:00 p.m. The National Press Club is one block from Metro Center.

The cost of the event is $35 for PRSA members; $40 for non-members, $25 for students and retirees. Working press may attend the event at no charge. Non-registered attendees will pay an additional $5 at the door. You may register online for the event at www.prsa-ncc.org, fax your credit card information to (703) 691-0866, or mail your check to PRSA/NCC, 10378 Democracy Lane, Suite A, Fairfax, VA 22030.

Transcript Services Provided by The Communications Center, LLC; PRSA/NCC Sponsors

News Generation; Business Wire; The Hannon Group; Keenan PR; PRofessional Solutions, LLC; U.S. Newswire; Boscobel Marketing Communications; BurrellesLuce; EFX Media; GRC Direct; Henninger Media Services; mac mannes; Market Wire; The NewsMarket; PIMS DC; Preferred Offices; Tobin Communications; TRAVAILLE Executive Search.