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eBay's Andrew Sloss Speaks at Emetrics San Francisco

Session Focus: Multivariate Testing for Online Acquisition Optimization

Memetrics, a global provider of testing and optimization solutions for marketers announced today that Andrew Sloss of eBay will present at the Emetrics Summit in San Francisco, CA.

Andrew's session, Online Customer Acquisition, held at 1:30 p.m. on Tuesday, May 8, will discuss how eBay employed testing and optimization to improve customer acquisition at eBay. Andrew will discuss how multivariate testing with Memetrics xOs was leveraged to drive both registration and bidding activity, and now provides a foundation for ongoing communications rules management.

About Memetrics

Memetrics technology and services help marketers to develop and maintain optimal customer relationships through testing. Available on-demand or through licensed software, Memetrics patented xOs® technology optimizes marketing ROI and provides deep customer insights within and across multiple channels including paid search, Web, email, direct mail, and call centers. For clients such as eBay, Shopzilla and ING Direct, our multivariate testing solutions founded on Nobel Prize winning Choice Modeling methodology have increased revenue, reduced customer acquisition costs and improved customer life-time value. Founded in 1999, Memetrics, LLC is a privately held profitable company with offices in San Francisco, London, Amsterdam and Sydney.