Published: May 04, 2007
eBay's Andrew Sloss Speaks at Emetrics San Francisco
Session Focus: Multivariate Testing for Online Acquisition Optimization
Memetrics, a global provider of testing
and optimization solutions for marketers announced today that Andrew Sloss
of eBay will present at the Emetrics Summit in
San Francisco, CA.
Andrew's session, Online Customer Acquisition, held at 1:30 p.m. on
Tuesday, May 8, will discuss how eBay employed testing and optimization to
improve customer acquisition at eBay. Andrew will discuss how multivariate
testing with Memetrics xOs was leveraged to drive both registration and
bidding activity, and now provides a foundation for ongoing communications
rules management.
About Memetrics
Memetrics technology and services
help marketers to develop and maintain optimal customer relationships
through testing. Available on-demand or through licensed software,
Memetrics patented xOs® technology optimizes marketing ROI and provides
deep customer insights within and across multiple channels including paid
search, Web, email, direct mail, and call centers. For clients such as
eBay, Shopzilla and ING Direct, our multivariate testing solutions founded
on Nobel Prize winning Choice Modeling methodology have increased revenue,
reduced customer acquisition costs and improved customer life-time value.
Founded in 1999, Memetrics, LLC is a privately held profitable company with
offices in San Francisco, London, Amsterdam and Sydney.
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